As 2020 heralded big changes for the digital world, the Publishing business was not behind. Through the acceleration of its digital transformation, digital publishing channels and their associated technologies such as content personalization, audience management, revenue management, and their effective usage, has catapulted select publishers into a different league.
This webseries by ad:tech in partnership with YuktaMedia, is to uncover some of these technologies, strategies, and innovations that have worked for the Publishing business globally.
Keynote Address: Transformation of The Post into an international, digital-first news organization.
Special Address: Role of AI in the TOI Newsroom: 2019 General Elections
Explore the business aspects of technology for publishers, its ROI values – both immediate and lifetime, challenges faced in the adoption of newer technologies for users and editors, and much more….