In today’s aggressively growing digital world, advertisers are spending close to $602bn worldwide on digital advertising. With the growth in digital spends, the risk of wastage of ad spends due to ad fraud is also increasing rapidly. It is estimated that approximately $100 bn will be wasted due to ad fraud by the end of 2023. The biggest gap to be filled is the trust gap between various players in the value chain. The advertiser should have transparency and confidence in where and what money is being spent and at the same time, the publisher and agency partners should mirror the brand’s expectations.
Dhiraj will throw light on this issue and how mFilterIt is helping to bridge the gap of trust and transparency in the digital ecosystem and enabling advertisers to advertise fearlessly
Speaker: DHIRAJ GUPTA (Co-Founder & CTO – mFilterit)