Advisory Category: Advisory Board 2024

Bhaskar is a member of India leadership team at Google & heads their Omnichannel business that comprises Technology, FMCG, Retail, Auto & BFSI sectors. In this role, Bhaskar has been leading high performing teams that do consultative selling by strategically partnering large traditional companies & brands delivering measurable business results through digital. He anchors Google’s efforts in accelerating the digitization agenda solving for omnichannel commerce. He has been with Google for 8 years in various roles in the intersection of Consumers, Technology & Branding in India & US. Prior to the current role, he led the YouTube monetization for India and was responsible for its revenue & product strategy. Before that, he built the CPG practice for Google India. He is a passionate marketer & business leader with 18 years of experience across CPG, Media & Entertainment and Technology Industries. He is also featured among India’s Top 40Under40 by IMPACT Magazine in 2019. He specializes in advising CXOs on marketing in digital world & how to transform their business in an increasingly Digital First India.

Vipul is one of the earliest team members at Affle and has played a key role in building the brand over the last 18 years. He has played a multitude of roles across different business units and functions including Business Development, Partnerships, Account Management, Product and Operations.

In his current role he is responsible for driving the growth of Affle’s platforms in India and other APAC markets. He has a keen interest in mobile advertising fraud and big data technologies.

Vipul has over 19 years of experience in Consulting and AdTech. Prior to joining Affle, he worked with IBM business consulting specializing in the Telecom Practice. He holds a Bachelor’s degree in Technology with a major in Computer Science Engineering from IIIT-Hyderabad and a Post Graduate Diploma in Management from Indian Institute of Management, Ahmedabad.

Medhavi Singh is the Country Head for Criteo India. She is responsible for driving growth and strategic partnerships while strengthening Criteo’s new and existing partnership with advertisers and agencies in India.

Prior to Criteo, Medhavi started her journey with Google where she worked across three different markets – US, UK and India, and across 3 different verticals – Travel, E-commerce and FMCG. She then joined Criteo where she has worked for over 6 years starting off as an Account strategist, quickly rising to Head of Large Customers Business and now leading the India business.

Samriddh Dasgupta is the Chief Marketing Officer at Heads Up For Tails, India’s Largest Omni-channel Petcare Destination. Samriddh has been instrumental in building and scaling brands like Dineout, HCL Tech, Aakash Digital and Bombay Shaving Company.

Srikanth Bureddy is a dynamic entrepreneur with a relentless drive to push boundaries and redefine industries. As a visionary leader, Srikanth has cultivated exceptional expertise in AdTech, FinTech, and MarTech solutions, positioning him at the forefront of digital transformation. His multi-disciplinary knowledge and innovative thinking have been instrumental in driving the success of several Group Companies, including Buddy Loan and Whistle, where he spearheads product lines and strategic initiatives.

With a firm belief in leveraging time and experience, Srikanth is dedicated to nurturing the next generation of leaders, creating a lasting impact through his entrepreneurial ventures.

His commitment to delivering cutting-edge solutions and driving consumer protection within the digital personal lending space has cemented his reputation as a visionary in AdTech and FinTech. As a member of the media advisory board, Srikanth leverages his deep knowledge of advertising technologies to shape industry-leading events that foster collaboration, innovation, and forward-thinking strategies.
His role in curating these events ensures businesses stay ahead of digital marketing trends while advancing the conversation around responsible lending and consumer-centric advertising.

As a distinguished Advisory Member of the iMedia Comexposium, Srikanth brings his wealth of experience to guide discussions on the role of technology in digital lending and consumer protection. His forward-thinking approach and deep understanding of industry challenges make him a pivotal figure in shaping the future of digital marketing and financial services.

Taranjeet Kaur is the Head of Media, Digital & PR at Tata Global beverages. She is responsible for media planning and buying, digital & content, brand PR, media agency management and capability building. With more than 14 years of rich media experience across different agencies and corporates like Nielsen, RKS BBDO, OMD, GSK, RB, Piramal Healthcare.

A post graduate from SIMC, Pune ,she was the winner of Cannes Media Lions 2008 and was recognized with Business excellence award for Sensodyne, Crocin and Iodex in GSK. She led the most awarded media innovations for GSK ,VISA & RB and set the bar high for the industry.

She has consulted few start-ups and corporates and help set up media ground for them.

An avid traveller, photographer, Taranjeet spends most of her time reading and watching videos about diverse topics and cultures where she can gather some new consumer insights and behavior.

As a seasoned digital media professional with over 17 years of experience, Harish has an outstanding track record of building and growing robust relationships with customers and partners. At Interactive Avenues, he heads the entire Media function, which encompasses 230+ media specialists across 5 locations. Driven by a deep passion for process automation and data-driven strategies, Harish has been instrumental in driving exceptional business outcomes for leading brands at scale.