Conference and Expo5-6 March, 2025Awards6 March, 2025
9:30 AM - 9:45 AM 
9:45 AM - 10:20 AM 10:20 AM - 10:50AM 10: 55 AM - 11:25 AM 11:35 AM - 12:45 PM 12:50 PM - 1:15 PM 1:15 PM - 2:15 PM 
Selling from Center Stage’ track – This track focuses on the emergence of new-age retail & ecommerce strategies, going direct to consumer and how technology is empowering companies to transform the customer journey, optimizing at every touchpoint and overall keeping the customer truly at the center of their business.
CTV has rapidly become a favoured channel for marketers over the past four years, with nearly 50 million households now accessing the platform. The demonstrated effectiveness of CTV advertising, evidenced by increased keyword searches and product purchases following ad exposure, has solidified its appeal for both media buyers and programmers. However, the current CTV ecosystem presents challenges. Media buyers struggle with accurate… Read More
CPaaS tools have been godsent for marketers leveraging consumer attention to improve lifetime values of consumers and improve sales focus. This session will try to understand trends and opportunities that an AI based CPaaS can bring for marketers answering questions such as:
A single customer view (SCV) is a unified, comprehensive profile of a customer that consolidates data from various sources into a single, actionable view. It provides a 360-degree view of the customer, enabling businesses to understand their needs, preferences, and behaviors more deeply.
While theoretically this is an important strategy for marketers, fragmentation of channels and martech platforms, creates various challenges. In this segment we discuss: … Read More
How can brands drive personalization at scale esp on social media with influencers, multiple formats, length of videos and continuous storytelling strategies? To top this, metrics of measurement for influencer marketing are under the radar.
This session chooses to address challenges like:
…… Read More
This track focuses on the emergence of new-age retail & ecommerce strategies, going direct to consumer and how technology is empowering companies to transform the customer journey, optimizing at every touchpoint and overall keeping the customer truly at the center of their business.
Retail media was a welcome break for marketers stuck in the duopoly, offering a balance between branding and performance. It’s now up to marketers to push for and help create continuity across a wildly fragmented ecosystem of retailers & ecommerce platforms – because the richness of audience insights combined with retailer data is well worth it. This panel will discuss:
How startups are using tech for, and what is the kind of martech stack that they are building which is effective for marketing as well as costs.
5:30 PM onwards 
8pm onwards 
