Conference and Expo5-6 March, 2025Awards6 March, 2025
9:30 AM - 9:45 AM 
9:45 AM - 10:15 AM How evolving technology, consumer behaviour, shift in growth markets, evolution of channels and measurement criterion affecting the media mix modelling.
10:20 AM - 10:40AM 
Video advertising has historically been a playfield reserved for brands with big advertising budgets and capabilities. An important pillar for brand building, video advertising remains relevant for all brands irrespective of size. This session will uncover opportunities for brands of all sizes to drive meaningful and measurable connections with your shoppers through video ads.
10:40 AM - 11:05 AM 
Technology has revolutionized how people shop and thus evolved the shopper journey. Every moment is now a commerce moment, this upends how advertisers need to reach and address consumers.
In this session, Taranjeet Singh, Managing Director for Venture Markets (APAC) at Criteo, will unpack how the shopper journey has changed, along with key drivers behind retail media growth. Whether you’re a brand marketer, or an advertiser, find out how you can evolve your media buying practices to include a broader commerce media strategy to capture the constant consumer.
11:05 AM - 11:15 AM 11:15 AM - 11:25 AM 11:25 AM - 12:10PM A conversation about the growth of Commerce in the country, that is revolutionizing customer journeys and brand priorities, almost overnight. This session will discuss the evolving ‘commerce’ space and how brands are strategizing to make the best of it. The session will discuss: … Read More
12:10 PM - 12:20 PM 
Showcase how marketing is getting interactive with cutting edge AI / Mixed Reality and innovative technologies
12:20 PM - 12:45 PM Building a profitable Quick Commerce business – scalability, profitability, viability of this business model, and how take it beyond Tier 1 & 2 cities.
Fashion & QC – The SEA region has already embraced rapid fashion delivery, with 3-4 hour delivery times becoming the norm. Indian fashion giants like Myntra are starting to experiment with similar models in specific regions…. Read More
12:50 PM - 1:15 PM 1:15 PM - 2:15 PM 
2:30 PM - 2:50 PM With constantly shifting consumer behavior and the blurring lines between organized and unorganized retail, the consumer journey is anything but linear. Brands must adopt agile online and offline strategies to capture attention, enhance engagement, and drive growth. Meeting customer expectations for personalized experiences while maintaining privacy and transparency is now crucial. How should brands move forward?
CTV has rapidly become a favoured channel for marketers over the past four years, with nearly 50 million households now accessing the platform. The demonstrated effectiveness of CTV advertising, evidenced by increased keyword searches and product purchases following ad exposure, has solidified its appeal for both media buyers and programmers. However, the current CTV ecosystem presents challenges. Media buyers struggle with accurate… Read More
CPaaS tools have been godsent for marketers leveraging consumer attention to improve lifetime values of consumers and improve sales focus. This session will try to understand trends and opportunities that an AI based CPaaS can bring for marketers answering questions such as:
A single customer view (SCV) is a unified, comprehensive profile of a customer that consolidates data from various sources into a single, actionable view. It provides a 360-degree view of the customer, enabling businesses to understand their needs, preferences, and behaviors more deeply.
While theoretically this is an important strategy for marketers, fragmentation of channels and martech platforms, creates various challenges. In this segment we discuss: … Read More
How can brands drive personalization at scale esp on social media with influencers, multiple formats, length of videos and continuous storytelling strategies? To top this, metrics of measurement for influencer marketing are under the radar.
This session chooses to address challenges like:…. Read More
This track focuses on the emergence of new-age retail & ecommerce strategies, going direct to consumer and how technology is empowering companies to transform the customer journey, optimizing at every touchpoint and overall keeping the customer truly at the center of their business.
Discover how AI & ML is transforming the advertising landscape in this workshop. Indulge in the influence of consolidation, across media platforms and how they can eenhance your overall media buying activity and ROAS metrics.
Discover how our unique positioning within the communication space enables brands to connect with high-intent audiences at scale.
Learn directly from Truecaller ads experts how data-driven strategies and innovative ad solutions can help you achieve measurable Reach, Relevance, and Results.
The digital advertising landscape is more complex than ever, with fragmentation across platforms, shifting measurement standards, and an always-on shopping journey. Discover how Commerce Media is cutting through this complexity—enabling brands, agencies, and retailers to work smarter, not harder.
Leadership talk featuring Manish Vij, author of ‘Brick by Brick,’ as he discusses his entrepreneurial journey and the shift from profit to value creation with Dr. Kushal Sanghvi
6:00 PM onwards 
