9:30 AM - 9:45 AM 
Where the Future of Marketing is Revealed
The unique innovation frameworks that make India a testbed for global marketing solutions.
Beyond vanity metrics — how creators, brands, and audiences are reshaping credibility, authenticity, and commerce.
How India’s boldest consumer brands turned disruption into enduring demand.
Using data and personalization not just to optimise journeys, but to make everyday experiences simpler, more relevant, and more meaningful. How to create intuitive, end-to-end customer journeys—across stores, homes, and digital touchpoints.
Real Conversation. Real-Time. Real Issues.
AI. Data. Omnichannel. No Buzzwords. Just Depth

1:15 PM - 2:15 PM 
How brands are producing thumb-stopping stories designed for scroll-speed attention spans.
How micro-influence and fandoms are replacing traditional top-of-funnel marketing with bottom-up cultural power.
Connected TV and OTT have moved from experimental channels to core brand-building platforms, combining the scale of television with the precision of digital.
This session will explore how marketers are using CTV to balance data-driven targeting with high-impact storytelling — and what it takes to plan, create, and measure campaigns when the living room becomes a performance channel.
The discussion will focus on real decisions leaders are making today: how to integrate CTV into the broader media mix, how creative needs to evolve for a cinematic yet addressable screen, and how brands can drive both reach and relevance without fragmenting the consumer experience.
How top brands are re-engineering their marketing engines with generative AI, predictive insights, and automation that scales creativity — not replaces it.
Top CMOs discuss what “courage meets intelligence” means for leadership.
How marketers can optimize for the next search interface — where personal AI agents curate, compare, and choose for consumers.
Turning shopping journeys into storylines — a deep dive into the creative science of brand-building through performance commerce.
From Linkedin Posts to Reels to Threads to India-first platforms — decoding the social engines shaping next-gen content discovery.
5:30 PM Onwards 