Conference and Expo17-18 March, 2026 Honours Awards Night17 March, 2026
9:30 AM - 9:45 AM 
Where the Future of Marketing is Revealed
India’s next wave of commerce won’t be driven by more choice, but by better decisions.
As AI agents reshape how consumers discover, evaluate, and buy, brands must evolve from driving traffic to delivering confidence. In this keynote, Nick Seckold (Microsoft Advertising APAC) explores how Agentic AI is changing the economics of attention in India, collapsing journeys, shifting influence, and redefining how trust and conversion are built.
Read More
Beyond vanity metrics — how creators, brands, and audiences are reshaping credibility, authenticity, and commerce.
Read More
AI in ad sales — where is it really driving revenue? Leaders from publishers, brands, agencies, and retail media share where AI delivers, where it falls short, and what it truly takes to make it work. Get a 360° view AI across the ad sales eco-system in this session.
Read More
How India’s boldest consumer brands turn disruption into enduring demand
As India’s D2C landscape matures, growth alone is no longer the differentiator. The brands that last are those willing to reinvent—how they build products, win loyalty, and stay relevant as markets shift.
Read More
The average person sees over 10,000 ads every day and remembers almost none. Advertising is facing an attention crisis, and AI is both the cause and the cure. This keynote will cover how the advertising stack is being rebuilt from first principles—shifting from passive impressions to interactive, AI-native content that earns genuine human engagement. The session unpacks what “attention” really means in an era of generative content, why the next ad format won’t look like a video, and what brands must do now before the attention window closes entirely.
Using data and personalization not just to optimise journeys, but to make everyday experiences simpler, more relevant, and more meaningful. How to create intuitive, end-to-end customer journeys—across stores, homes, and digital touchpoints.
Read More
Real Conversation. Real-Time. Real Issues.
Search is undergoing its most profound shift in decades — evolving from a directory of links into an AI-powered Intelligence Engine that delivers synthesized answers in real time. The consumer journey is no longer a linear path of clicks, but a multi-turn, multimodal dialogue powered by AI where discovery, decision, and action converge.
Read More
When Discovery Becomes Conversational — and the Interface Disappears. Commerce is shifting from search and scroll to dialogue. From AI shopping assistants inside apps to voice-activated ordering in multiple Indian languages, consumers are increasingly discovering and buying products through conversation — typed or spoken. The journey is faster, friction is lower, and decisions are often guided by algorithms rather than ads.
Read More
AI. Data. Omnichannel. No Buzzwords. Just Depth
AI is rapidly reshaping how Indian consumers discover, evaluate, and engage with brands -compressing the funnel and shifting success from being ranked to being remembered, selected, and converted.
India’s marketing industry is one of the world’s fastest-growing – projected to reach ₹2 lakh crore in 2026, with digital investment growing at 20% annually.
1:30 PM - 2:30 PM 
This panel will explore how agencies & brands are rethinking narrative design, production models, and brand integration in micro-dramas—balancing emotional storytelling with platform realities and measurable impact. We’ll discuss what it takes to build stories that audiences choose to follow, not skip, and how this format can drive both cultural relevance and business outcomes.
Read More
A talk on how large organizations can adopt AI without falling into two traps: moving fast with tools but no safeguards (unsafe, unscalable), or letting governance dominate until speed and creativity collapse (safe, irrelevant).
Read More
From athlete-led influence to fan tribes, why the smartest sports brands are building bottom-up cultural power instead of buying top-funnel reach.
Read More
Top CMOs discuss what “courage meets intelligence” means for leadership.
Read More
How marketers can optimize for the next search interface — where personal AI agents curate, compare, and choose for consumers.
Read More
Turning shopping journeys into predictive storylines — a deep dive into how AI-powered creativity and performance commerce are reshaping brand-building.
Read More
Mobile is the primary growth engine—but performance marketing is hitting limits. Rising acquisition costs, shrinking signal, platform dependency, and attribution blind spots are forcing CMOs to rethink what “performance” actually means. This panel explores how leading brands are redefining mobile growth beyond installs and short-term ROAS.
Read More
5:30 PM Onwards 
