Conference and Expo17-18 March, 2026 Honours Awards Night17 March, 2026
9:30 AM - 9:45 AM 
Where the Future of Marketing is Revealed
The unique innovation frameworks that make India a testbed for global marketing solutions.
Beyond vanity metrics — how creators, brands, and audiences are reshaping credibility, authenticity, and commerce.
AI in ad sales — where is it really driving revenue? Leaders from publishers, brands, agencies, and retail media share where AI delivers, where it falls short, and what it truly takes to make it work. Get a 360° view AI across the ad sales eco-system in this session.
Key takeaways:
How India’s boldest consumer brands turn disruption into enduring demand
As India’s D2C landscape matures, growth alone is no longer the differentiator. The brands that last are those willing to reinvent—how they build products, win loyalty, and stay relevant as markets shift.
This panel explores how leading D2C brands are moving beyond scale to resilience, turning disruption into long-term consumer demand and sustainable brand value.
Using data and personalization not just to optimise journeys, but to make everyday experiences simpler, more relevant, and more meaningful. How to create intuitive, end-to-end customer journeys—across stores, homes, and digital touchpoints.
Real Conversation. Real-Time. Real Issues.
AI-powered search and voice are reshaping discovery in India, delivering answers without clicks and collapsing the traditional funnel. As traffic fragments, brands and publishers must rethink visibility, authority, and most importantly monetization and ad-stacks in a zero-click world.
When Discovery Becomes Conversational — and the Interface Disappears. Commerce is shifting from search and scroll to dialogue. From AI shopping assistants inside apps to voice-activated ordering in multiple Indian languages, consumers are increasingly discovering and buying products through conversation — typed or spoken. The journey is faster, friction is lower, and decisions are often guided by algorithms rather than ads.
In this new environment, brands are no longer competing for shelf space or screen space — they’re competing for recommendation space. This panel explores how conversational and voice-led commerce are reshaping discovery, impulse behavior, personalization, and brand power in a mobile-first, multilingual market like India.
AI. Data. Omnichannel. No Buzzwords. Just Depth
AI is rapidly reshaping how Indian consumers discover, evaluate, and engage with brands -compressing the funnel and shifting success from being ranked to being remembered, selected, and converted.
India’s marketing industry is one of the world’s fastest-growing – projected to reach ₹2 lakh crore in 2026, with digital investment growing at 20% annually.
1:30 PM - 2:30 PM 
How brands are producing thumb-stopping stories designed for scroll-speed attention spans.
From athlete-led influence to fan tribes, why the smartest sports brands are building bottom-up cultural power instead of buying top-funnel reach
A talk on how large organizations can adopt AI without falling into two traps: moving fast with tools but no safeguards (unsafe, unscalable), or letting governance dominate until speed and creativity collapse (safe, irrelevant). With an APAC lens, where markets run at different economic speeds and regulatory pressures, I’ll share a practical operating model that keeps teams close to frontier innovation while protecting client confidentiality, IP, and trust. The session covers tiered adoption (sandbox to enterprise to scaled toolkits), the coordination roles that make it work, and examples showing how the system produces world-class creative and new AI-enabled interactions.
Top CMOs discuss what “courage meets intelligence” means for leadership.
How marketers can optimize for the next search interface — where personal AI agents curate, compare, and choose for consumers.
Turning shopping journeys into predictive storylines — a deep dive into how AI-powered creativity and performance commerce are reshaping brand-building.
Mobile is the primary growth engine—but performance marketing is hitting limits. Rising acquisition costs, shrinking signal, platform dependency, and attribution blind spots are forcing CMOs to rethink what “performance” actually means. This panel explores how leading brands are redefining mobile growth beyond installs and short-term ROAS.
5:30 PM Onwards 
