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AUDIO-ON BY JIO SAAVN & ADTECH

#3:30PM - 3:35PM
INTRODUCTION

3:30PM - 3:35PMINTRODUCTION

The digital audio market is more intelligent and customized than ever before. Using data-infused strategies, marketing campaigns are being customized to reach sharply defined audience segments with optimized messages. But what are the challenges, opportunities, and solutions in navigating the convergence of audio and data? And what are the tools & tactics available to effectively measure digital audio advertising? These are the questions that will be taken up in a power-packed and well-rounded discussion where we will hear the viewpoints of all key stakeholders – brand, publisher, agency & technology partners.

#3:35PM - 3:45PM
SESSION 1 - KEYNOTE

3:35PM - 3:45PMAUDIO ON

Catch Virginia Sharma as she shares insights on Context Setting, Evolution of Data & Measurement in the Digital Audio Space

#3:45PM - 4:05PM
SESSION 2

3:45PM - 4:05PMDIGITAL AUDIO ADVERTISING IN THE MEDIA MIX

#4:10PM - 4:50PM
SESSION 3

4:10PM - 4:50PMROLE OF DATA & MEASUREMENT IN DIGITAL AUDIO

Join data & technology industry leaders as they illuminate the challenges, solutions, & future trends around role of data & measurement in the success of digital audio advertising

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