AUDIO-ON BY JIO SAAVN & ADTECH
3:30PM - 3:35PM 3:30PM - 3:35PMINTRODUCTION
The digital audio market is more intelligent and customized than ever before. Using data-infused strategies, marketing campaigns are being customized to reach sharply defined audience segments with optimized messages. But what are the challenges, opportunities, and solutions in navigating the convergence of audio and data? And what are the tools & tactics available to effectively measure digital audio advertising? These are the questions that will be taken up in a power-packed and well-rounded discussion where we will hear the viewpoints of all key stakeholders – brand, publisher, agency & technology partners.
3:35PM - 3:45PM 3:35PM - 3:45PMAUDIO ON
Catch Virginia Sharma as she shares insights on Context Setting, Evolution of Data & Measurement in the Digital Audio Space
3:45PM - 4:05PM 3:45PM - 4:05PMDIGITAL AUDIO ADVERTISING IN THE MEDIA MIX
4:10PM - 4:50PM 4:10PM - 4:50PMROLE OF DATA & MEASUREMENT IN DIGITAL AUDIO
Join data & technology industry leaders as they illuminate the challenges, solutions, & future trends around role of data & measurement in the success of digital audio advertising
