Board Member Category: Commerce Everywhere

Ritika comes with a diverse experience in the e-commerce and offline retail space. As a digital business leader, she has experience in engaging with consumer tech companies. She has a proven track record of building successful consumer-centric brands and businesses.

In her current role, Ritika is leading the e-commerce product offerings to clients and is also responsible for co-creating the e-commerce vision and strategy charter for GroupM India.

Prior to GroupM, Ritika has spent a decade being a part of the business leadership teams of e-commerce companies like Snapdeal and Shopclues, wherein she has played a pivotal role in driving the strategic roadmap, data-driven operations, launching digital private brands, and omnichannel initiatives.

In her career spanning over 17 years, Ritika has spent a large part working in the online and offline retail space. Her experience also includes working on several international brands managing and growing their brand portfolios.

Martje Abeldt, CEO of RevX, is a multilingual technophile and expert in mobile strategy, marketing, and technology. He has spoken on panels and as a keynote speaker at events like MWC, Dmexco, Mobile Growth, eTail, The Future of Mobile Banking, GMIC, AppsFlyer MAMA, and others.

Equipped with experience from over two decades in international business development and an extensive network of contacts within the digital ecosystem, he is a key figure in the mobile growth sector.

His family roots going back to Germany, Portugal, Italy, Indonesia, and China help him familiarize himself quickly with different cultures/regions and thus understand the diverse demands of the global business landscape.

He is responsible for driving company’s mission and strategy.

Vineet is a seasoned & versatile management professional with 25+ years of diversified rich experience mainly in heading Hypermarket, Supermarket and Fashion Business.

During his work tenure he has worked in manufacturing, capital & Finance market as well. He has conceptualised and co-creator of many brands like Big Bazaar, Vishal, etc.

Under his current role he is in multi-disciplinary roles and bringing Vmart to scale through strategy & actions. He is Involved in the entire spectrum of Retail including adding new Footprints / Geography , Acquisition, operations, sales, Marketing, Building FMCG Business & Partner Brand Business.

He is with Retail industry since inception of Modern Retail trade in India. Empowering a team to be able to do the above is his idea of gratification. Vineet has both depth and breadth of leadership and operational experience in the value retailing format, and a customer-centric approach.

Vineet is a well-educated and did Chartered Accountant from ICAI, Company Secretary Inter from ICSI & Cost Work Accountant from ICWAI. Also an alumnus of IIM Ahmedabad and did Advanced Management Program from Insead, France.

Vineet speak English, Hindi & many regional languages.

Mukesh is the Chief Marketing Officer (CMO) for Modi Naturals Ltd, an Indian FMCG company in F&B space. Mukesh is an experienced sales & marketing professional with nearly 14 years of expertise in Brand and marketing management. He brings with him diverse knowledge owning to exposure to different sectors and industries. He has experience across FMCG, consumer durables, smartphone, consumer internet, Luxury retail and Media and has worked with some of the finest brands like Philips, Rado Watches, LAVA Smartphones, Bloomberg, and CNBC.

He has been recognized as the 40Under40 Best marketing professional by Agency Reporter 2022, he has also been featured in the Asia’s 100 power leaders in Marketing & communication 2022 by White Page International.

Mukesh holds a bachelor’s degree in Electronics Engineering and MBA – Marketing from MICA, Ahmedabad.