Pallavi Barman is an informed, well networked, and future-ready brand specialist with over a decade of industry knowledge and understanding.
An engineer in her process orientation and a quasi-tech evangelist coupled with her affinity for planning and detailing acquired through an MBA – Pallavi has stepped up in her career bit by bit, garnering experiences from retail, fashion, consumer goods, and telecommunication to scale up to become a business Head at HRX and the Founder at LAP ventures.
HRX is India’s first homegrown fitness brand which is a forerunner and pioneer in several path-breaking initiatives in the world of fitness. If heading the business and growing it at a positive rate is stimulating for her, being a part of the on-ground communities, content writing and blogging are her passion projects. Being a fitness enthusiast herself, Pallavi doubles up as a KOL for the brand with her commentaries on fitness, nutrition, Women’s health, and holistic fitness. With the attitude and mindset of an everyday athlete, she has created a following for the brand and for herself as a content creator. Pallavi formally trains in calisthenics and practices movement training, weight training, and long-distance running on other days. She is a self-educated nutrition expert with a keen interest in research and experiment who has also counseled people and put them on the path of living a sustainable and holistic lifestyle through course correction, discipline, and course correction.
With her experience at HRX and consulting at other successful celebrity brands like House of Pataudi – the confidence in creating, building, and sustaining successful celebrity propositions was further strengthened and this was the germ that took the shape of LAP Ventures at the peak of pandemic. While most people were consolidating and withdrawing during the pandemic, Pallavi’s contrarian approach make her expand her horizons further and LAP ventures were set up in March of 2021.
Atique Kazi is the President of Data, Performance and Digital Products for GroupM India.
Most recently as Xaxis’s APAC VP, Atique was responsible for incubating new products and services stream for Xaxis. He has contributed to transforming digital services and launched INCA, GroupM’s proprietary influencer marketing tool in 9 APAC markets.
He joined Xaxis in 2013 as Managing Director for Xaxis India. Before his stint with GroupM, Atique was Head of Planning and Strategy for Yahoo EMEA emerging markets in London.
In his current role, Atique continues to build on GroupM’s best practices and technologies across the fields of data analytics, deep learning, process mining, performance marketing and business intelligence to create efficient, fast, and scalable value-added processes. He is an avid traveler, Himalayan trekker and runs a cricket club in Mumbai since the past 11 years. Atique is based out of Mumbai, India.
Chandan is the Director of Strategy, Marketing and Communication in Nestle’. He is a member of the Management Committee and has a wide leadership role encompassing Strategy, Brand building, Digital, Communication and Innovation Idea to Launch. He joined Nestle’ in 2004 and was previously based out of the Global HQ in Switzerland leading Consumer & Marketplace Insights. Prior to joining Nestle, he was with Hindustan Unilever Limited working in Consumer Insights and Brand Management roles.
Shireesh Joshi is Chief Business Officer for Open Network For Digital Commerce (ONDC). He is responsible for expanding the network in terms of participants and domains.
Previously he held roles with Procter & Gamble, PepsiCo, Airtel, and Godrej, where he managed multiple brands, geographies, and market positions simultaneously and worked on businesses across India, China, and South Asia, working with various cultures and languages, and has over 30 years of experience delivering successful results with organizations and teams of varying capability and scale.
An industry and function leader, he often speaks at industry conferences and serves on various marketing award juries. He is an alumnus of IIT Kanpur and IIM Bangalore.
Vinay Singh is the Founding Partner at Fireside Ventures, which is the hottest name in the “Direct to Consumer” Startup segment. Anchored by a slew of Marquee investors, Fireside manages a 150million dollar corpus. Some of the biggest names that they support include mamaearth, yogabar, Bombay shaving co. boat lifestyle and manay more
Vinay has over 7 years at Hindustan Unilever, McKinsey and Bankbazaar.com across sales and marketing. He has a unique perspective on the intersection between consumer brands and technology. He has also been an entrepreneur, as the founder and CEO of Stepni.com, which was acquired by Quikr.
- To begin with, tell us a little bit about the birth of Fireside venture, how you came to be involved?
- Direct to Consumer – a buzzword, the latest and most preferred business strategy. Vinay, you’ve been on the forefront of encouraging some of the best brands in this space, both through venture capital and mentorship. Tell me, what categories do you feel do well in this kind of model?
- What are some of the challenges associated with D2C model?
Since we have so many traditional brands also taking this route, what are some of the pitfalls they should be wary of?
Follow-up Q – As a startup entrepreneur launching a product on this model, what are some of things I should NOT be doing?
- What I have gathered from what we spoke so far is that in-depth knowledge of the consumer is the key to D2C. How big is the dependence on first party data here? How much analytics is involved?
- Another thing we see with D2C brands is Sales First – Brand laterapproach and partiality towards ROAS or lower funnel metrics. What are your thoughts here?
- D2C models were catapulted onto the spotlight during the lockdown. But in a post covid world, do you see consumer behaviour changing?
- On the same lines, what is the future of Retail going to look like?
- D2C brands Aggregator brands carrying products, and product manufacturers selling products directly, are advertising in the SAME SPACES , and kind of competing with themselves in some ways. Is this sustainable?
- So one of the ways brands are actually interacting with consumers is through social media, and over the last 2 years it has become so very easy to talk to brands. Do you see this dependence on social channels as a challenge?
- What are some of the considerations new age brands need to keep in mind when approaching new partners and new media channels?
Beauty Unicorn Good Glamm Group appoints Sukhleen Aneja as the CEO to head their FMCG and Beauty business.
Good Glamm became India’s first beauty Unicorn with a 1.1 B Valuation bringing in strategic investors like Warburg Pincus and Prosus (Naspers). In order to step change its growth ambition on building Digital first House of Brands they have recently appointed Sukhleen Aneja as the CEO to head the beauty and FMCG Brands.
In her new role, Sukhleen will be responsible for creating a strategic road map for leading digital first brands, integrating and scaling the recent acquisitions and leveraging the Unique digital ecosystem including content, creator and community for building strong FMCG/Beauty brands.
Sukhleen brings with her nearly two decades of FMCG and beauty experience and in her most recent role was responsible for leading the marketing operations for Reckitt’s Hygiene portfolio across South Asia.
Sukhleen has been a force behind various award-winning campaigns for Reckitt while focused on delivering strong business results. Noteworthy amongst these are Cannes and Effies for Durex & Harpic aside from pioneering the Purpose Program for Harpic with Mission Paani Sukhleen has successfully managed diverse multi-cultural teams in both Marketing ops and Global innovations in Reckitt Benckiser, Hindustan Lever and L’Oréal Paris leading brands like Lakme, Loreal and Dettol. Sukhleen has been a strong people leader instrumental in leading and mentoring diverse multi-cultural talent.
Sukhleen has been recognized with the ‘ET 40 Under 40’, ‘Impact Top 50 most influential women in business 2019’, and APAC ‘s Top 50 Marketers in APAC and will now be at the helm of creating strong and iconic Digital First Brands.
Speaking on her joining Sukhleen said I am thrilled to join the Good Glamm group at a time where the D2C revolution in India has just begun. Beauty and personal care remain highly underleveraged online and that’s where lies the opportunity for creating strong and powerful consumer 1st brands leveraging the unique digital and content ecosystem.
Akash Deep Batra is the Executive Director and Head of Marketing, Growth, Customer Experience and Analytics at DBS Bank. Akash leads a team of over 70 functional experts to drive marketing, consumer acquisition through digital and physical channels, portfolio growth through digital campaigns, consumer research & insights, consumer experience (including UI/UX), business analytics, and cognitive banking across the DBS India consumer banking business and brands.
Before DBS, Akash was Head of Brand Communication, Corporate Brand and Digital at Nestlé India. In his 7-year-long stint at Nestle, he was also the head of digital and eCommerce for the Asia Pacific Region. Akash has also worked at Infosys for over 9 years in various roles in business consulting, product management, and technology management functions.
Recognized as one of the Top 50 Marketers in 2021 by the BusinessWorld Magazine, Akash is a frequent speaker at various industry conferences and universities across the world and a commentator on trends & innovations in marketing & technology.
He is an engineer from Kurukshetra University and a management graduate from the Indian Institute of Management, Bangalore (IIMB).