Board Member Category: Track - Accelerated

Digital marketing entrepreneur specialised in the performance advertising space worked closely with industry-leading brands and top marketers for upscaling their online presence.

Abhishek Gupta is currently the Chief Marketing and Customer Experience Officer of Edelweiss Tokio Life Insurance. As the chief brand champion, Abhishek manages the reputation of the company by promoting its diverse and innovative range of product offerings and services. Leveraging the power of storytelling and creativity, Abhishek aspires to deliver inclusive and strategic communications that can make the brand stand out as a new-age life insurer. Helming a team of ambitious and creative minds, Abhishek has been harnessing the company’s product innovations and superior customer experience to set advertising benchmarks in the industry. He also leads the Customer Experience strategies for the company and strives to build a differentiated brand experience that can foster customer trust and advocacy.

Abhishek has been with the Edelweiss Group for 8 + years. With experience spanning 24 years, he has worked with brands across several sectors over the years – The Mobile Store, Walmart India (Bharti Retail), Spencer Retail, ICICI Bank and Shopper’s Stop.

An engineer with a post-graduation degree in marketing, Abhishek has been recognized as one of the ‘25 Most Outstanding Marketing Professional of India at World Brand Congress 2014’, ‘Most Influential Marketing Leaders 2017’, and ‘Global Marketing Leaders 2019’ at World Marketing Congress, ‘CMO Transformation Award’ at the Pitch CMO Awards 2023 and ‘Financial Express Visionary Leader Recognition’ at Modern BFSI Summit 2023. He regularly speaks at international and national conferences and serves as Guest Faculty at reputed management institutes in India.

Mihhiir Lakhani, a seasoned marketing expert with 18+ years of experience in programmatic media, performance marketing, and analytics, is currently the Head of Marketing at NMIMS Global. Passionate about democratizing access to quality education, he played a pivotal role in achieving a 50% YoY increase in student enrollment through innovative ideas and aggressive marketing tactics. In his previous roles, Mihhiir represented GroupM as Head of Programmatic [m]PLATFORM, earlier roles he served Madison Media as Head of Performance and Programmatic Media, and served as a strategist at iProspect India.

Akshay currently leads the Acquisition Growth and MarTech Team at Tata Digital for Tata Neu as Director – Marketing. He is Digital Marketing professional and has worked in-depth across all digital marketing verticals – Growth, Customer Acquisition, CLM/Retention, Performance, MarTech, Media, and Digital Analytics. Was a member of the teams that launched Tata Neu and Zee5.

He has won various awards for marketing campaigns and for MarTech too including a Gold Abby at Goafest.

Akshay has been teaching digital marketing for 5 years at various ed-techs and has given guest lectures at multiple B-Schools on Digital Marketing topics. Has been a member of a jury for a marketing award too.

On the personal front, he is a long-distance runner and considers himself to be beginner percussionist!