Digital evangelist and industry leader with over 20+ years of experience in digital marketing, strategy and in enabling industry thought leadership. Currently as MMA India country head and MMA India Board member leading the MMA India chapter to help shape the future of modern marketing.
Board Member Category: Track - Commerce Everywhere
Shivani Chopra
Shivani, is a seasoned marketing professional with 15+ years of experience across multiple industries like banking, travel, real estate, education and technology. Having worked across marketing & strategy, sales & business development, she has had experience across the spectrum from setting up her own business, to hustling for new-age Indian start-ups to building brands with tech giants like HP. An MBA from FMS Delhi and a computer engineer, she currently, heads brand & performance marketing for HP’s Consumer Personal Systems and Peripherals in India. A big believer in technology being the backbone of everything, she’s excited to see tech deliver better experiences for customers and better productivity for brands
Abhishek Lal
Vishal Gaba
Apoorva Maheshwari
Niti Kumar
Niti Kumar is the Chief Operating Officer at Starcom India. She closely works towards Client deliverables, Revenue Growth and New Business Development across the agency’s offices.
She is an experienced media and marketing professional with two decades of rich experience in media planning, marketing, digital communications and media investment management. In her career span, she has worked across a variety of categories like Publishing, FMCG, Telecom, Automobiles, Garments and BFSI.
Before joining Starcom, Niti worked at Penguin Random House India, where she spearheaded marketing along with the digital and data initiatives of the organisation. A graduate from MICA, she has worked in leadership roles at GroupM (Managing Partner North & East at Mediacom) and Mudra Communications (Office Head, Media, Delhi & Kolkata).
A TEDx speaker, Niti has closely led and managed media investments and strategy for global and local businesses like Mars Wrigley, Shell Plc, Makemytrip.com, Gillette, Amway and Reckitt Benckiser, to name a few.
Chandan Mukherji
Chandan is the Director of Strategy, Marketing and Communication in Nestle’. He is a member of the Management Committee and has a wide leadership role encompassing Strategy, Brand building, Digital, Communication and Innovation Idea to Launch. He joined Nestle’ in 2004 and was previously based out of the Global HQ in Switzerland leading Consumer & Marketplace Insights. Prior to joining Nestle, he was with Hindustan Unilever Limited working in Consumer Insights and Brand Management roles.
Medhavi Singh
Medhavi Singh is the Country Head for Criteo India. She is responsible for driving growth and strategic partnerships while strengthening Criteo’s new and existing partnership with advertisers and agencies in India.
Prior to Criteo, Medhavi started her journey with Google where she worked across three different markets – US, UK and India, and across 3 different verticals – Travel, E-commerce and FMCG. She then joined Criteo where she has worked for over 6 years starting off as an Account strategist, quickly rising to Head of Large Customers Business and now leading the India business.
ANKIT DESAI
Dr. Kushal Sanghvi
Kushal Sanghvi is every bit the Media Evangelist. A penchant for advertising, media and communications drove him to this industry where he has thrived since the last 22 years.
A large part of his innings has been with media companies and digital/ tech. He sees New Media as an integral part of brand expansion. Globally and across Asia his roles with iconic companies such as Reliance Group, Fremantle Media, Havas Media, The Times of India Group has led to unparalleled intelligence in Media thereby creating marketing success stories for those brands and has been pivotal to scale business and operations for those companies. Someone who has been part of various start up teams and then gone ahead to make them successful ventures in terms of people, it’s clients, defining processes and of course scaling and running those businesses.
At his capacity as Managing Director, South Asia at Havas Digital which he founded in India and went ahead to have teams across the region, he also led the company for its social media across a global committee that was headquartered at Paris and its earliest times also started out Mobext the mobile advertising solutions agency under Havas too.
He has essayed roles in Print, Television, OOH, Content and the invention of interactive television in India for the pioneering show ‘Indian Idol’ for Sony Television in the country. Having worked with over 400 brands in his career till now he always willing to learn more and that’s what keeps him going daily. Has also been involved with the Govt of India too and helped them in various facets of marketing, brand and technology.
Being a creative thinker with a passion for creating products, content, platforms and solutions his most poignant creation being the inception of Rediff.com as a founder member, a tipping point in his career graph.
In his role at the Reliance ADA Group he leads all digital transformation across all Reliance group companies working closely with the CXO’s and has incorporated a digital marketing services company for the Group.
An MBA from NMIMS, he loves playing mentor and terms people management as a stepping stone to achieve targets and has been an active guest lecturer in leading institutes across India: the various IIM’s, IIT’s, NMIMS, SP Jain, JBIMS, ISME, MET, Rizvi, Wellingkar, MICA, ISB, Indira Institute, Somaiya, Nirma Institute, XLRI, FMS, Symbiosis to name a few. He has done his doctorate in consumer behaviour with regards to the impact of the various roles of media and communication triggers. He has also been part of platforms like Teach for India and in his spare time also teaches at various NGO’s, slums and villages across the country as he believes that education is a two way process and a country like India that has its largest population in its youth and also in smaller cities needs to all be trained and envisioned for a better India.
He is receipent of over 50 awards locally and internationally in the domain of advertising, marketing, media, content, digital marketing and technology and has been voted by various tabloids, publications, media like Exchange4media, Afaqs, Campaign, World Brand Congress as being among the top 10 digital marketers in the country for many years now. Afaqs has featured him as among the top 50 newsmakers in media in 2014 and 2015.
Kushal is a regular speaker at various media and marketing events and platforms such as FICCI, IAMAI, Ad Club, Afaqs, E4M,TFMA, NASSCOM, MIPCOM, Campaign, Adobe, ICOM Global, CII in India and globally to name a few where he loves to champion the cause of media and garner new talent into this industry. Recently in 2014 was one of the only 2 Indians to speak at Websummit, Ireland which is the largest digital marketing festivals in the world that attracts over 70,000 people. Has also spoken regularly at the largest mobile marketing platform at World Mobile Congress at Barcelona in 2014, 2015, and 2016 which has over 1,00,000 people attend in and he was one of the few Indian’s to speak there. He has been part of the jury for various marketing, media, content, television, advertising awards in the last over 8 years. He is also on the board of some leading international marketing and media associations like CEBIT, TFMA, Ad Tech, ICOM Global, GIIFFA, DMAI to name a few. He has also been involved in mentoring various start-ups especially in the mobile, ad-tech, data- analytics, social-media, e-commerce, gaming, media space and has also invested into some of the same ventures too.
In his spare time Kushal loves to read, write, paint and sculpt, dabble in cooking, watch movies, travel and explore the world, meet new people and explore new cultures, hike, listen to all sorts of world and Indian music. He loves all that’s tech and is often always the first to try new technology, gadgets and more. He is a car freak and loves to drive, often dabbles in a game of badminton and tries to keep fit with being in nature and doing his walks or a good swim.
