Is CTV truly a ‘confluence of affluence,’ or is it becoming more accessible to a wider audience?

• How has the rise of streaming services impacted the CTV landscape?
• How are brands integrating CTV into their media plans – alongside linear TV or digital media? Who are the buyers?
• What are the biggest challenges in measuring the effectiveness of CTV campaigns?
• How can brands effectively target specific audience segments on CTV?
• What are the future trends in CTV advertising?
• How can content creators adapt to the evolving CTV landscape?