Drivers of Growth – Strategic priorities for the CMO, 2024

The 4th edition of the annual survey by ad:tech and Tyroo aims to understand what CMO’s across various industries in India feel about 2024 and how they are rethinking and reimagining their priorities, capabilities, processes, and technologies.

ad:tech surveyed nearly 70+ senior marketing leaders in India to identify CMO’s growth levers for 2024 including:

• Key trends and challenges affecting marketing dictating marketing decisions for the year
• Key Investment Areas within Digital Marketing
• Technologies and marketing mix alignment – Uncover the channels are set to take the bigger chunk of marketing investments in 2024