Drivers of Growth – Strategic priorities for the CMO, 2025

The 5th edition of this annual survey aims to understand how Marketing Leaders across various industries in India are rethinking and reimagining their priorities, capabilities, processes, and technologies as they prepare for 2025.

ad:tech surveyed senior marketing leaders in India to understand how they are handling inflation, geopolitical tensions, and economic uncertainty and planning for business growth in 2025.

This survey dives deep into the strategies and innovations they are adopting to drive business growth. It provides a comprehensive look at key areas of investment, budget allocations, emerging technologies, and the alignment of marketing strategies with evolving consumer and market dynamics.