The 6th edition of the annual Drivers of Growth Survey explores the growth opportunities, strategic priorities, and challenges facing Indian marketing leaders as they prepare for 2026.

The survey captures insights from senior marketing leaders across industries to understand how they are navigating economic shifts, evolving consumer behaviour, and rapid technological change while planning for sustainable business growth in the year ahead.

Aligned with the 2026 theme “The Bold Front,” the survey highlights how CMOs are making bolder strategic choices – strengthening performance marketing, accelerating the role of commerce media, and leveraging AI and GenAI to drive measurable impact across media, content, and search.