The 3rd edition of the annual survey by ad:tech and Tyroo will explore opportunities, priorities and challenges of Indian Marketing leaders as they prepare for 2023.
ad:tech surveyed nearly senior marketing leaders in India to identify CMO’s growth levers for 2023 including:
- Key trends and challenges affecting marketing dictating marketing decisions for the year
- Key Investment Areas within Digital Marketing
- Capability Development Priorities across martech stack, emerging technologies, artificial intelligence, ecommerce and programmatic
- Technologies and marketing mix alignment – Uncover the channels are set to take the bigger chunk of marketing investments in 2023