eCommerce has come a long way from open door investors to unit economics and chasing serious profitability now. As business hits ground realities in 2023, we discover how top trends influence the eCommerce space in:
1. Collapsing the Funnel to build a commerce opportunity everywhere/at each touch point
2. Building Trust & Loyalty through personalized comms and privacy policies
3. Protecting profitablity
4. Staying on top of emerging tech
5. Aligning product & purpose