We are the midst of significant digital disruption with business and consumers increasingly adopting online channels to conduct business and meet their need.
Indians have taken to new ecommerce marketplaces, increasingly so during the pandemic. These marketplaces are now playing a key role in not just online sales but in influencing people’s tastes, opinions, and desires.
This webinar seeks to discuss how the customer buying journey has evolved during the pandemic, how buyers are exploring newer categories they previously purchased in-person like luxury, and how marketers should respond to meet the new expectations today’s consumers have!
The session will be led by Amazon and Kantar to discuss the scale of online shopping in India, profile of the buyer, categories they explore, newer trends like buying high end electronics online and other behaviours that have been observed
The session will address how consumer behavior has evolved during the pandemic to discuss major trends that brands like Dyson, Colgate and Wavemaker have seen, and how they are responding to it.
Major trends discussed will be:
Complex omnichannel customer journey
Consideration portion of the funnel is growing
Trust in online channels is increasing
Consumers are also looking for a seamless experience while doing all the above
What can brands do?
What should brands be doing in this scenario to influence the purchase decision, which is no longer only just about high-quality established brands or best price.
How do they identify where their consumer are present, where are they discovering and researching brands, and are willing to interact with the brand?
What is the role of advertising in this journey, and how is the role of advertising changing across platforms