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HOW HUMAN VALUES DRIVE TRENDS

From consciousness to sustainability, from zero carbon to zero plastic, inclusivity to product diversity, Brands are the mirror to human values that are mainstream to our society.

This session explores:

1.How brands can better align with human values, find their niches, to drive trends that resonate with their consumer.

2. Should brand values always align with product?

3. Given GenZ and now Gen Alpha also acting as buyers and influencers, how does alignment with human values drive business?

Speakers:

  • PALLAVI SINGH (Head – Digital & Customer Services | EV Platform & Ecosystem(EMBU) – Hero)
  • RICHA KHERA (Global Marketing Director – Schneider Electric)
  • AMIT ADARKAR (CEO – Ipsos)
  • MANSI DATTA (Chief Client Officer North & East – Wavemaker)

Sponsored By: PushnotiAds