News has been one of the most popular genres on TV and Digital. What is the kind of shift that you have observed in News consumption in the last few years?
News is the fastest growing genre across TV and Digital. Digital News reaches nearly 90% of all Indians online today vs. 50% about a year ago. We feel news is the first thread of content Indians likes to consume online every day. There has been a very clear and evident shift in the overall content consumptions trends online towards Mobile and Video. As more Indians are getting connected to digital content their preferred mode of access is a mobile device and preferred format is video.
How do you envision the growth of TimesNow. What will be your Big Bets in the next 5 years?
We at TimesNowNews.com would like to be seen as the top 3 news publishers in country in the next 2 years. Within a short span of time we have already achieve early growth and broken through into the top 8 English news publishers on comScore. Our vision is to be the largest video based news site in the country over the next 3 years and provide a platform agnostic and enriched feed of content to all our users across TV and Digital. Our efforts have shown a tremendous following and appreciation by our readers and we now boast of over 38MM+ users strong community across our social media platforms. We clocked over 45 MM+ uniques users and over 100 MM+ page views per month during the last quarter, and the path ahead is only marked with bigger goals.
Fake News, Data Privacy, Brand Safety etc are big concerns that the industry is facing right now. What are the steps that TimesNow has taken to address these for their users?
We at TimesNowNews.com take fake news very seriously. We believe in TimesNowNews.com being held up to the highest order of authenticity and credibility. Every single editor in the newsroom at TimesNowNews.com takes fake news, plagiarism and content purity extremely seriously and is making continuous efforts to ensure nothing slips by. We have implemented many measures like the standard writer, checker system, triple standard story checks, triple source confirmation systems etc. Our newsroom is happy to delay breaking news, but we stand strongly against fake news for page views.