From Free Ad-supported videos (FAST) to AVOD, SVOD, 30, 10, to 3 secs, the video space is far from simple. The call for consistent measurement is at a fever pitch, as is the industry is moving towards building consistency here. Meanwhile, each channel & format has its own challenges around metrics, attribution, ad fraud and viewability, with CTV being the latest and most promised channel for affluent audiences.

• Is CTV the answer to fragmented attention spans on mobile & desktop?
• What are the real metrics that we need to track on video marketing to ensure consistency across mediums.
• Other ways of increasing video efficiency such as
  • Going shoppable on CTV through QR codes and other methods
  • Building brand trust and authority through content
  • How Keyword targeting and search optimization for CTV campaigns