From Free Ad-supported videos (FAST) to AVOD, SVOD, 30, 10, to 3 secs, the video space is far from simple. The call for consistent measurement is at a fever pitch, as is the industry is moving towards building consistency here. Meanwhile, each channel & format has its own challenges around metrics, attribution, ad fraud and viewability, with CTV being the latest and most promised channel for affluent audiences.
- Is CTV the answer to fragmented attention spans on mobile & desktop?
- What are the real metrics that we need to track on video marketing to ensure consistency across mediums.
- Other ways of increasing video efficiency such as
- Going shoppable on CTV through QR codes and other methods
- Building brand trust and authority through content
- How Keyword targeting and search optimization for CTV campaigns
Date: 5th March, 2025
Time: 4:15 PM – 4:45 PM
Speakers:
ABR Bhardwaj
Vice President Growth
Santosh Mishra
Managing Partner Digital
Inderpreet Sandhu
Global Head of CTV Partner Development & Growth, Google Ad Manager partnerships
Shitiz Dogra
Associate Director – Digital Marketing, IndiGO
Bhairavi Rangarajan
Head – Brand and Marcom
