This panel focuses on the groundbreaking integration of programmatic advertising into unconnected linear environments—specifically DTH (Direct-to-Home) and Cable TV systems that lack a return path. The solution, developed by INVIDI Technologies and Google, allows for addressable, data-driven ad serving on traditional set-top boxes by utilizing INVIDI’s Addressable adserving technology for ad delivery.

Join us as we discuss how this technology is finally bringing the “traditional” set-top box into the programmatic age.