The last 20 months saw an explosion in content consumption across TV, OTT Platforms, Connected TVs with Smart Devices taking over the responsibility of entertaining and engaging the at-home consumer. The New Prime Time is 24 hours! The cliched TV screen has been replaced by smaller screens and even renewed viewing habits on the larger screens.
How are Marketers and Brands making the most of this increased time spent on these new platforms? What targeting options are available and working for them? How are these Connected TV screens working with other devices like Mobile Phones for Advertising purposes delivering ROI across channels? Let’s find out!