A ‘coming of age’ conversation for customer journeys in a world with multiplicity of media and marketing channels and a CMO’s priorities.

CX and user journeys have evolved as consumers now interact with brands over a multiplicity of touchpoints from physical stores, ecommerce, quick commerce and much more.

• How are marketers building optimum omnichannel capabilities to address these multiple channels, and platforms.
• How is AI transforming the consumer journey for the better
• What is the ROI that marketers are gaining from it.
• How should brands be building omnichannel capabilities with built in measurement tools.
• What are the correct metrics, tech and data that a marketer should own?