A ‘coming of age’ conversation for customer journeys in a world with multiplicity of media and marketing channels and a CMO’s priorities.
CX and user journeys have evolved as consumers now interact with brands over a multiplicity of touchpoints from physical stores, ecommerce, quick commerce and much more.
- How are marketers building optimum omnichannel capabilities to address these multiple channels, and platforms.
- How is AI transforming the consumer journey for the better
- What is the ROI that marketers are gaining from it.
- How should brands be building omnichannel capabilities with built in measurement tools.
- What are the correct metrics, tech and data that a marketer should own?
Date: 5th March, 2025
Time: 1:45 PM – 2:15 PM
Speakers:
Tae Kyu(TeQ) Kim
Head of Media and Ad Tech Solutions,SEA/IN/GCR/KR
Anil Pandit
Executive Vice President – Head of Programmatic, Data and Tech, India
Deepak Oram
Senior Vice President – Growth Marketing & Martech
Gauri Malhotra
Chief Marketing Officer
Snigdha Bhatt
Associate Director, PepsiCo India Foods and Beverages. (India Digital Lead)
