We are the midst of significant digital disruption with business and consumers increasingly adopting online channels to conduct business and meet their need.
Indians have taken to new ecommerce marketplaces, increasingly so during the pandemic. These marketplaces are now playing a key role in not just online sales but in influencing people’s tastes, opinions, and desires.
This webinar seeks to discuss how the customer buying journey has evolved during the pandemic, how buyers are exploring newer categories they previously purchased in-person like luxury, and how marketers should respond to meet the new expectations today’s consumers have!
