As data concerns, privacy regulations, removal of third party cookies, all impact the advertising world on one hand, Consumers are demanding more and more personalized experiences while Business Heads & investors are forcing brands improve ROI per dollar spent. The only solution for this is if adtech and martech systems converge to create a seamless information flow from the siloed data currently residing in most tech stacks.
This session focusses on:
1. How should personalization be incorporated into all aspects of business – product to comms
2. What kind of tech do brands need to bring about this kind of data convergence
3. How can I build trust within my consumer segment to allow for omnichannel data usage.