As data concerns, privacy regulations, removal of third party cookies, all impact the advertising world on one hand, Consumers are demanding more and more personalized experiences while Business Heads & investors are forcing brands improve ROI per dollar spent. The only solution for this is if adtech and martech systems converge to create a seamless information flow from the siloed data currently residing in most tech stacks.

This session focusses on:

1. How should personalization be incorporated into all aspects of business – product to comms

2. What kind of tech do brands need to bring about this kind of data convergence

3. How can I build trust within my consumer segment to allow for omnichannel data usage.

Speakers:

• MEENAKSHI DAWAR (Head of Experience – Spinny)
• PRABHVIR SAHMEY (Senior Director India & SEA – Samsung Ads)
• VIPUL KEDIA (Chief Data & Platforms Officer – Affle | Head – MAAS Platform India)
• PRASAD PIMPLE (Executive Vice President & Head of Digital Business – Kotak Life Insurance)
• PALLAVI BURMAN (Business Head and Fitness Ambassador – HRX)

Sponsored By: WebEngage