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Planning your video strategy? Rethinking TV, CTV & Digital as One System

  • If you had to cut 20% of your video budget tomorrow, where would it come from—and why?
  • What organisational or agency silos make unified video planning fail before it even begins?
  • Who should truly own cross-screen orchestration—and who is currently avoiding accountability?
  • If business impact is the goal, which legacy video KPIs no longer deserve boardroom airtime?

Agenda

March 17, 2026
1:40 PM - 2:10 PM

Speakers

Varun Oberoi

Vice President - Marketing

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Puneet Gulati

Chief Marketing Officer

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Lalatendu Das

Chief Executive Officer

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Hiren Shah

Founder & MD

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Prasad Sanagavarapu

COO

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