Planning your video strategy? Rethinking TV, CTV & Digital as One System

17-18 March, 2027
Yashobhoomi, IICC Dwarka, New Delhi

If you had to cut 20% of your video budget tomorrow, where would it come from—and why?
What organisational or agency silos make unified video planning fail before it even begins?
Who should truly own cross-screen orchestration—and who is currently avoiding accountability?
If business impact is the goal, which legacy video KPIs no longer deserve boardroom airtime?