11:30AM - 11:35AM INTRO
11:30AM - 11:35AMINTRO
The race to compete for online ad bidding, placement and delivery is being waged on display, video, mobile and in-app. Both speed and accuracy are at a premium, lest your customer go to your competitor for better results. Plus, with online cookie technology on its way out, and regional regulations on their way in, ad tech players must now leverage multiple additional sources of data just to rebuild online profiles, globally, for precise marketing and targeting, while controlling for new compliance needs. In short, the ad tech industry’s insatiable appetite for more data, faster has only grown in recent years, with the need for a real-time data platform.
11:35AM - 11:40AM SESSION 1
11:35AM - 11:40AMOPENING NOTE
11:40AM - 11:55AM SESSION 2
11:40AM - 11:55AMPOWERING HYPER MARKETING INTELLIGENCE WITH REAL-TIME BIDDING AND DATA
11:55AM - 12:10PM SESSION 3
11:55AM - 12:10PMDIGITALLY TRANSFORMING ADTECH WITH REAL-TIME DATA AND ANALYTICS
12:10PM - 12:25PM SESSION 4
12:10PM - 12:25PMLOW-COST, LOW-LATENCY, REAL-TIME BIDDING ON AWS
12:25PM - 1:00PM SESSION 5
