The session seeks to explore the newer trends in programmatic advertising, new technologies and opportunities that the industry needs to be cognizant of.
Changes in customer behavior both during and post COVID-19
Higher engagement within mobile apps
Frequent purchasing patterns
Overall LTV improvements
Major changes in performance parameters
The newly emerging trends of 2020 shine a significant light on how the world is and will continue to consume products and services, both during and post-COVID. Digital adoption has made unprecedented leaps forward this year, with more people communicating, consuming, and conducting business online.
In this panel discussion, hosted and co-curated by Collectcent, we explore the top industries that are experiencing record growth right now. The aim is to understand the role that performance marketing plays within the current and future landscape. The effect of performance marketing on consumer behavior is evident and clearly measurable. The ability to connect with highly engaged audiences that are primed for longer session times and more frequent purchases, reinforce how performance is delivering richer than ever before lifecycles.
Let’s understand how these Advertisers took centre stage and adjusted with the currently growing demand of their products. A lot of these topics and lessons learnt contain cross-transferable knowledge that can help positively impact the growth of companies both in and outside of these specific industries.
With GDPR and data laws becoming a reality, the next decade is clearly the area of a cookie-less world, with strong data usage policies. How can marketers be prepared for this shift, and what are the alternatives they need to explore?
With the Lockdown and ensuing distancing, mobile usage and viewership has skyrocketed, creating the perfect platform for brands in India, esp since internet penetration is at an all time high. How are some of the best brands in India, using data, AI, creativity and analytics together to make consumer experiences truly memorable while growing ROI for their businesses.