2:30 - 3:00
KEYNOTE
2:30pm - 3:00pm

By now, you’re probably tired of trying to plan and launch campaigns in these 'uncertain times.’ What is certain however is that the pandemic has only further accelerated the consumer migration en masse to connected platforms and swift adoption of digital content consumption. As people increasingly live their lives in digital environments — consuming content, transacting, organizing and socializing in digital spaces — it's imperative that the industry meet the moment. Despite 2020’s upended plans, slashed budgets, and immeasurable global complexity, advertisers are met with both challenge and opportunity. To meet the moment, they must deliver timely campaigns that optimize for brand suitability, reach, relevance and ROI. Furthermore, they must drive towards outcomes while creating scalable practices sustainable through the impending identity storm. Join Oracle Data Cloud’s Regional Director, June Cheung, as she shares timely insights and carves out a new paradigm for advertising with confidence in today’s climate.

Director of Channel Partnerships, JAPAC
Oracle Data Cloud

By now, you’re probably tired of trying to plan and launch campaigns in these 'uncertain times.’ What is certain however is that the pandemic has only further accelerated the consumer migration en masse to connected platforms and swift adoption of digital content consumption. As people increasingly live their lives in digital environments — consuming content, transacting, organizing and socializing in digital spaces — it's imperative that the industry meet the moment. Despite 2020’s upended plans, slashed budgets, and immeasurable global complexity, advertisers are met with both challenge and opportunity. To meet the moment, they must deliver timely campaigns that optimize for brand suitability, reach, relevance and ROI. Furthermore, they must drive towards outcomes while creating scalable practices sustainable through the impending identity storm. Join Oracle Data Cloud’s Regional Director, June Cheung, as she shares timely insights and carves out a new paradigm for advertising with confidence in today’s climate.

3:00 - 3:30
Editorial sessions
3:00pm - 3:30pm

With changing consumer behavior it’s no surprise that consumer media consumption have also been turned upside-down. Brands too now face a paradigm shift as marketing priorities get realigned. So what are the elements of new media plan as "Outcomes" become priority? And why "Owned media" has never been more important!

Enterprise Sales Director, India
Comscore
VP Media
Airtel
Head of Media, Digital & PR
Tata Consumer Products
Head of Ad Monetization
Sharechat

With changing consumer behavior it’s no surprise that consumer media consumption have also been turned upside-down. Brands too now face a paradigm shift as marketing priorities get realigned. So what are the elements of new media plan as "Outcomes" become priority? And why "Owned media" has never been more important!

3:30 - 4:00
Editorial sessions
3:30pm - 4:00pm

Brands are under tremendous pressure to drive performance during this critical festive season. What are the strategies that brands can leverage on the web & app to increase their reach and conversion among new & existing consumers

VP, Business Development, APAC
VEVE
Chief Marketing & Content Officer
CarDekho Group
VP Media
Airtel
Head- Corporate Brand and Communications
ICICI Bank

Brands are under tremendous pressure to drive performance during this critical festive season. What are the strategies that brands can leverage on the web & app to increase their reach and conversion among new & existing consumers

in partnership with
4:00 - 4:30
Editorial sessions
4:00pm - 4:30pm

What are the secrets for generating measurable impact with Content. What are the most critical metrics for content marketing, and what kind of strategies & tools are helping brands make it a critical driver of business success.

Deputy General Manager – Sales Enablement & Operations, South Asia Pacific
Carrier
Head of Content Marketing
Sugar Cosmetics
Head of Marketing
MG Motor India
Head of Online Sales
LinkedIn Marketing Solutions

What are the secrets for generating measurable impact with Content. What are the most critical metrics for content marketing, and what kind of strategies & tools are helping brands make it a critical driver of business success.

4:30 - 4:50
Editorial sessions
4:30pm - 4:50pm

In a "Pincode marries unique Mobile ID" marketing era, personalization has become tipping point for brand differentiation. Precision marketing with consumer intelligence is important to thrive in the new normal. How are brands using these 1:1 experiences at scale to convert user engagement into sales?

VP Digital
Indigo

In a "Pincode marries unique Mobile ID" marketing era, personalization has become tipping point for brand differentiation. Precision marketing with consumer intelligence is important to thrive in the new normal. How are brands using these 1:1 experiences at scale to convert user engagement into sales?

4:55 - 5:30
Editorial sessions
4:55pm - 5:30pm

The use of a combination of cutting neuroscience tools, along with artificial intelligence and learnings from psychology and behavioural economics yields a far superior and comprehensive understanding of consumer behaviour and preferences. Being able to understand what happens in a consumer's brain will allow marketers to leverage these insights into better products, advertising, digital and marketing campaigns.

Cognitive Neuroscientist, Director of Neurons Inc India
Neurons Inc India

The use of a combination of cutting neuroscience tools, along with artificial intelligence and learnings from psychology and behavioural economics yields a far superior and comprehensive understanding of consumer behaviour and preferences. Being able to understand what happens in a consumer's brain will allow marketers to leverage these insights into better products, advertising, digital and marketing campaigns.