Each day as digital marketing continues to eclipse traditional channels, new technologies, premium inventory, and newer ways of showcasing your brand communication are accelerating the pace of change in marketing strategies and consumer experiences. As we come to appreciate agility, adaptability and resilience this session will answer burning questions on:

1. How should brands create a culture of agility, adaptability, and resilience to embrace these changes.

2. How do you decipher which of these new channels/technologies are likely to work for you. What are your experimentation budgets like?

3. Video is a big chunk of most marketing budgets. Have you benefitted from the increase in video consumption through OTT and Connected TV devices?

4. How do you measure the output of these channels in line with your overall business PnL

Speakers:

• GAVIN BUXTON (Managing Director – Asia – Magnite)
• GAZAL BAJAJ (HEAD – MEDIA MANAGEMENT – Nestle)
• GULSHAN VERMA (CEO – JioAds)
• SHALINI PODDAR (EVP – Head of Ads – Disney Hotstar)
• SONALI MALAVIYA (Chief Strategy and Transformation Officer – EssenceMediacom South Asia)

Sponsored By: Magnite