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“SHARE OF CULTURE” – AND WHY BRANDS NEED IT MOST NOW

#3:30PM - 5:00PM
INTRO

3:30PM - 5:00PMINTRO

Join us for exciting conversations on helping Brands understand the Post 2020 Consumer and explore what they can do to create short and long term brand visibility by leveraging Cultural Relevance as a new metric for success

#3:30PM - 3:50PM
SESSION 1 - KEYNOTE

3:30PM - 3:50PMCONDÉ NAST & ‘SHARE OF CULTURE’

The origin of ‘Share of Culture’, a look at the metrics that make up its framework, and how they define a new measure for long-term brand visibility.

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ALEX KURUVILLA
MANAGING DIRECTOR
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JAMIE JOUNING
CHIEF CLIENT OFFICER
#3:50PM - 4:20PM
SESSION 2

3:50PM - 4:20PMBRANDS ON STRATEGIC PIVOTS

A conversation with brands on “2020”; strategy shifts they undertook to help them build stronger business models, develop sharper consumer focus and grow deeper consumer loyalty; and what they did to rebound from the crisis.

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KARTHIK NAGARAJAN
CHIEF CONTENT OFFICER
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Nikhil Rastogi
COMMERCIAL DIRECTOR
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SANTOSH IYER
VICE PRESIDENT, SALES & MARKETING
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ACHINT SETIA
VP & HEAD – MARKETING
#4:20PM - 4:50PM
SESSION 3

4:20PM - 4:50PMBRANDS & CULTURE

A conversation on how brands can act as cultural anchors and harbingers, focusing on the power of the narrative to help build newer ways to cope and reconnect. This session explores the role of creativity and technology in the ‘Share of Culture’ framework, and how brands are reinventing products and communication strategies to integrate themselves into the empty spaces left by the collective displacement brought on by 2020.

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BABITA BARUAH
MANAGING PARTNER
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SHUBHRANSHU SINGH
GLOBAL HEAD – BRAND & MARKETING
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AJIT VARGHESE
CHIEF COMMERCIAL OFFICER
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VIRGINIA SHARMA
Vice President, Brand Solutions
#4:50PM - 5:20PM
SESSION 4

4:50PM - 5:20PMA FIRESIDE CHAT

Celebrity influencer Radhika Apte opens up to advertising stalwart Ashish Bhasin on how she approaches building a personal brand, what her fans and followers identify with, the factors she weighs in before working with brands, and, ultimately, how this translates into branded partnerships.

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RADHIKA APTE
BOLLYWOOD ACTRESS
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ASHISH BHASIN
CEO APAC AND CHAIRMAN INDIA