By now, you’re probably tired of trying to plan and launch campaigns in these ‘uncertain times.’ What is certain however is that the pandemic has only further accelerated the consumer migration en masse to connected platforms and swift adoption of digital content consumption. As people increasingly live their lives in digital environments — consuming content, transacting, organizing and socializing in digital spaces — it’s imperative that the industry meet the moment. Despite 2020’s upended plans, slashed budgets, and immeasurable global complexity, advertisers are met with both challenge and opportunity. To meet the moment, they must deliver timely campaigns that optimize for brand suitability, reach, relevance and ROI. Furthermore, they must drive towards outcomes while creating scalable practices sustainable through the impending identity storm. Join Oracle Data Cloud’s Regional Director, June Cheung, as she shares timely insights and carves out a new paradigm for advertising with confidence in today’s climate.
With changing consumer behavior it’s no surprise that consumer media consumption have also been turned upside-down. Brands too now face a paradigm shift as marketing priorities get realigned. So what are the elements of new media plan as “Outcomes” become priority? And why “Owned media” has never been more important!
Brands are under tremendous pressure to drive performance during this critical festive season. What are the strategies that brands can leverage on the web & app to increase their reach and conversion among new & existing consumers
What are the secrets for generating measurable impact with Content. What are the most critical metrics for content marketing, and what kind of strategies & tools are helping brands make it a critical driver of business success.
In a “Pincode marries unique Mobile ID” marketing era, personalization has become tipping point for brand differentiation. Precision marketing with consumer intelligence is important to thrive in the new normal. How are brands using these 1:1 experiences at scale to convert user engagement into sales?
The use of a combination of cutting neuroscience tools, along with artificial intelligence and learnings from psychology and behavioural economics yields a far superior and comprehensive understanding of consumer behaviour and preferences. Being able to understand what happens in a consumer’s brain will allow marketers to leverage these insights into better products, advertising, digital and marketing campaigns.