How can brands drive personalization at scale esp on social media with influencers, multiple formats, length of videos and continuous storytelling strategies? To top this, metrics of measurement for influencer marketing are under the radar.

This session chooses to address challenges like:

• Understanding measurement strategies for influencer led campaigns.
• Using technology to understand behaviors on the fly to build thumb stopper content
• Easily move between classical storytelling to 10 sec reels
• Building cross learning and addressing connections with varied audience types