It is an influencer led market and there is zero doubt that brand advocates generate conversation, engagement, and sales. What are the strategies, technolgies and analytics that brands must employ to create a community flywheel and keep it spinning at high speeds?
This segment will talk about:
1. The latest trends and strategies in influencers marketing
2. Better use of analytics to measure influencer impact
3. Virtual Influencers & how new technologies are entering this space
4. Micro vs Macro influencers – will the space diversify or consolidate?