Salesforce Research - “State of Marketing”

surveyed nearly 7,000 marketing leaders worldwide!

A go to guide for marketers, this report highlights how marketers have emerged as not just messengers, but engagers who foster meaningful customer relationships well beyond the first purchase. In the wake of the COVID-19 pandemic, standards of customer engagement are shifting yet again, and marketers are on the forefront of innovation.

This report will highlight:

Marketing Transformation Takes On New Urgency -  Marketers are under tremendous pressure to overhaul their organizational models and use of technology to provide differentiated, digital-first customer engagement. Innovation is marketing leaders’ number one priority

Customer Data Sets the Stage for Empathetic Marketing - As customers navigate a series of “new normals,” personalized, empathetic engagement has never been more important. Delivering messages and offers that resonate with an individual’s unique needs and expectations requires deep insights

Marketers Double Down on Business Value - As businesses shift from crisis triage to recovery and adaptation, marketers have a unique opportunity to turn trusted customer relationships into business value


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