Media is a big investment with most brands and diversity in digital marketing supply chains has been a focus lately. Inspite of the emerging tech and channels everyday, several challenges hound the marketer today, and this session will try to address them through discussions on:

1. Lack of diversity in media supply (most budgets are aligned towards 2 or 3 major players)

2.Difficulty in scaling of campaigns on newer inventory channels

3. Lack of a clear measurement ecosystem across multiple platforms

4. How should brands plan spends, goals to actively include more diversity into thier media plan?

Speakers:

• MONAZ TODYWALLA (CEO – PHD)
• SUMEET SINGH (CHIEF MARKETING OFFICER – InfoEdge)
• JULIAN FERNANDO (Head of Publishing – Teads APAC )
• CHANDAN MUKHERJI (Director & Senior Vice President, Strategy, Marketing & Communication – Nestle India)
• RAJEEV DHAL (Chief Operating Officer – AdOnMo)

Sponsored By: Magnite