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[The Adtech+MarTech Convergence] – Getting the most out of First-party data

Today, there’s a lot of discussion about delivering personalization beyond marketing into all the touchpoints customers have with a brand. But how can we use first party data to:

1. Service (make call center and field service more personalized)

2. Sales (give salespeople a deep view of their contacts and accounts)

3. Commerce (connect in-store and e-commerce experiences to drive more personalization, leading to more upsell/cross-sell opportunities)

4. What is the kind of technology required to make all this happen?

 

Speakers:

  • VADIM AIDLIN (Co-Founder and CEO – PushnotiAds)
  • PRANJAL DESAI (Country Manager, India – MediaMath)
  • PANKIL MEHTA (Co-Founder – Andbeyond Group)
  • MANAS GULATI (Co-founder and CEO – ARM Worldwide)
  • SUMON CHANDRA (Chief Growth Officer – LOCO)

Sponsored By: WebEngage