Media habits have changed. And your advertising strategy should change too. Join us as we dive deep into the open internet, where advertisers can reach more than 600 million Indian consumers. The Open internet is where you stream your favourite music, podcasts, and where you binge watch your fav drama series and movies on OTT platforms, and where you go to for online news and information. In our session, we will cover:

• What is the Open Internet
• Why it’s important for advertisers to take note
• How Indian Consumers are engaging on the Open Internet and how they perceive and engage with ads on the Open Internet compared to walled gardens (search and social platforms)

 

Speakers:

• MIKE FEIN (Vice President, Strategy Marketing – The Trade Desk)
• RAHUL SINGH (Director, Business Development – The Trade Desk)
• ARCHANA AGGARWAL (Vice President Brand – Airtel)
• ATIQUE KAZI (President – Data, Performance & Digital Products – GroupM India)