As programmatic advertising evolves, the push for greater transparency, efficiency, and smarter decision-making is reshaping the ecosystem. Buyers are demanding leaner supply paths, while publishers and technology partners are adapting to marketplace innovation.

Join Sudipto Das, VP, Advertiser Solutions, APAC, PubMatic, and Karthik Shankar, Head – Digital Investments, GroupM, in an engaging fireside chat at ad:tech New Delhi. This session will explore:

• How buyer expectations are shifting and influencing digital investments
• The impact of supply chain consolidation on agencies, brands, and publishers
• What’s needed to improve programmatic supply paths for a more efficient and transparent ecosystem

Don’t miss this insightful discussion on the future of programmatic advertising and how brands, agencies, and publishers can stay ahead in 2025 and beyond!

Date: 5th March, 2025

Time: 12:30 PM – 12:40 PM

Speaker: