The digital advertising landscape is shifting, and one thing has been made clear: context is critical. Imagine reading an article about a luxury hotel, then noticing an ad for used cars. Or making your weekly grocery purchase and seeing an advertisement for computers. You might think those ads aren’t right for you, since they’re not related to the content you are interested in. And you’re not alone.
In this session we present our most recent research report, The Power of Context – India Edition. We invite you to join our India Sales Lead Saurabh Khattar who will take to the stage and show how contextual adjacencies of your ads can maximize impact and cost efficiency of your campaigns.
Speaker: Saurabh Khattar (Commercial Lead, India)
Sponsored By: IAS