The Covid -19 crisis has led a huge change in the way people shop, eat, entertain and work. This change has been rapid, negating all marketing strategies that were poised towards managing the slow and stubborn behavioral changes that people adopt in usual times. Exploring new brands, being open to new experiences, adopting new entertainment choices have all become commonplace. Even though these changes may be transient, led by the pandemic and perennial lockdowns, it is still important for brands to understand these new consumer choices and find ways to meet consumers where they are today and satisfy their needs in the postcrisis period.
Consumer beliefs and behaviors are changing faster than expected in the last few month. To keep up with these tumultuous changes—and perhaps even influence some of these behaviors, companies must leverage deep consumer insights based on actual behavior patterns. We have all seen gaming and eCommerce evolve as the Big Shifts of 2020-21 – and all this is happening on Mobile. The mobile economy is the NEXT BIG OPPORTUNITY for brands.
How must brands react to make the most of these and build future fit businesses.