The Leadership Lens
Content and People are the center point at Discovery
As the market for OTT players and data led publisher services heats up, ad:tech had a candid conversation with Megha Tata on; Content consumption behavior changes, Discovery’s strategy and approach to the OTT business, Focus on regional content, Role of publishers in a cookie-less world, Role of business and leaders in the pandemic…and much more!
Megha Tata, Managing Director South Asia, Discovery
Search, Display, OOH, Video and now AUDIO
ad:tech caught up with him to chat about, the future of Spotify and the Audio business in India, formats, creatives, measurement of Audio ads, the Audience & their mindspace and much more.
Arjun Kolady, Head of Sale, Spotify
Can the Luxury Market withstand another pandemic wave?
Catch Richa Singh in an insightful discussion with ad:tech where she spoke about:- The economic downturn and its effect on the Luxury Market, Resilience, Empathy and Growth even in tough market conditions, Building on new channels based on consumer behavior, Digital initiatives in the Luxury segment, Sustainability and NDC’s views on it….. and much more!
Richa Singh, Managing Director India, Natural Diamond Council
Ecommerce gains, D2C, Consumer Behavior vs Search Behavior
Catch Simon Kemp as he discusses: - The value of Shoppable Content | D2C strategies | Optimization of a Marketer’s toolkit | In-housing of programmatic marketing…. and much more!
Simon Kemp, Founder & CEO, Kepios
Positivity in adversity
Catch Kabeer Chaudhary as he speaks with ad:tech about all things digital including:
2020 learnings | Agency business and a new outlook | Technology and eCommerce | Cookie-less and privacy first world… and lots more
Kabeer Chaudhary, MANAGING PARTNER APAC AT M&C SAATCHI PERFORMANCE
The Digital Shift
ad:tech caught up him to talk about the Dentsu re-org, role of data, privacy, technology, the Digital Shift in the Industry and much more…
Ashish Bhasin, CEO Asia Pacific & Chairman India, Dentsu
What changed in Marketing 2021, with Babita Baruah, GTB (WPP)
Known for her lucidity of thought and eloquence of speech, Babita Baruah, Managing Partner, GTB (WPP Group) talks about how the world of marketing and advertising shifted in 2021, post the dynamics of 2020, and why.
Babita Baruah, Managing Partner, GTB (WPP Group)
Confident Brands think in terms of Centuries
Catch this video where Shubransgu Singh talks with ad:tech about, Passion Brands, The Digital Shift at Royal Enfield, Gen Z , Gen Y and Women in the riding community, Co-creation as a means of brand development, Attribution and much more!
Shubranshu Singh, Global Head - Brand & Marketing, Royal Enfield
Pubmatic’s journey & Future of Programmatic
In an exclusive chat with ad:tech India, Rajeev talks about Data & Privacy for Consumers, Connected TV & OTT for Media Spends, Trust & Transparency for Advertisers & Consolidation of Tech Spends by Agencies and much more…
Rajeev Goel, Founder & CEO, Pubmatic
A Conundrum for New D2C Brands
Catch Vinay Singh as he talks us through the ins and outs of business, particularly in the D2C model. We discuss, Business Planning for D2C entrepreneurs, categories that work in D2C model, social media and its role in business, the Future of Retail….. and much more!
Vinay Singh, Founding Partner, Fireside Ventures
Believable Brands - Walk the Talk
Hear what Santosh Desai has to say about biggest consumer trends that will force us to rethink marketing and how Brands need to change their strategies to meet the evolving expectations of consumers. The role of Video, OTT and Connected TV, and where its headed in 2021 & the communication strategies for GenZ …. and much more!
Santosh Desai, MD & CEO, Futurebrands India
Author & Social Commentator
The Future does not Fit in the Containers of the Past
Hear Rishad Tobaccowala as he talks about Significant Marketing Shifts required for thriving in 2021, The Big Data Jungle and how to Navigate it, The case for OTT Platforms and Multi-channel functionalities of Retail Direct to Consumer in the World of Experiential Marketing…. and lots more!
Rishaad Tobaccowala, Senior Advisor, Publicis Groupe
Explore the emerging Martech plot lines for 2021
Catch his vision of 2021 and the massive opportunities he foresees in Data, D2C, Holistic Measurement, Addressable TV and Martech Mergers & Acquisitions.
Terence Kawaja, Founder & CEO
Tanishq, Nike, Tata Tea – What have brands done right in 2020?
A candid conversation with Karthik Nagarajan on empathy, creativity and social causes in 2020 and beyond
Karthik Nagarajan, Chief Content Officer, Wavemaker
Irene Joshy on the changing consumer trends and behavior
Hear Irene Joshy to understand consumer behavior and strategies on how brands are thrived in 2020
Irene Joshy, Regional Creative Head APAC, Kantar Insights
A conversation on Marketing, Technology and Business Priorities 2021
Catch Unny Radhakrishnan talking about Cookie & Data alternatives, Content Marketing at scale, Digital Transformation and the role of agencies
Unny Radhakrishnan, CEO, Digitas
Holistic & Unified Audience View (Online + Offline) – A vision shared and executed by Affle & Mediasmart
We met with leaders of both companies to talk about this merger and the products it will bring to market. We future-gazed in-depth, with Anuj Kumar and Noelia Amoedo, as they spoke about seamless marketing strategies, one view of the consumer as they moved through a brand’s online and offline channels, in-store measurement, connected television and its opportunities, consumer trends in 2020, cookie-less future and its alternatives, their vision for this combined entity and much more!
Anuj Kumar, Co-Founder, Chief Revenue & Operating Officer, Affle and Noelia Amoedo, CEO, mediasmart
#D2CTalks on Demand
Dyson machines are bought, not sold
Catch Nikhil Rastogi as he lays bare the Dyson D2C strategy, eCommerce, Consumer Connect, influencer marketing, and of course, his Wishlist for marketing technologies he wants to explore.
Nikhil Rastogi, Commercial Director
Decoding the D2C strategy for Mondelez, Data, Privacy, Empathy and more
ad:tech caught up with Anjali to talk about their famous 2020 Diwali campaign, Personalization and empathy at scale, plans for 2021, Data & Privacy agenda, D2C strategies that they have adopted and much more.
Anjali Madan, Consumer Experience Lead – India & Bangladesh
From Beauty to BeautyTech, How L'Oréal navigated 2020 and opportunities ahead
ad:tech met with Neel Pandya to discuss: - 2020 challenges - Beauty Tech - Video marketing - Influence of Online on Offline media and vice versa - Priorities for 2021 - Biggest marketing challenge
Neel Pandya, National Head of Media, L'Oréal
Building a Global Brand in India
Catch Meghana talk about identifying gap to build a business and taking Indian brands global.
Meghana Narayan, Co-Founder, Slurrp Farm
#Businesstalk on D2C, eCommerce, Business expansion plans with Manna Foods
Hear Murugan talk about how 2020 has been an inflexion point for the food business and how the consumer awareness towards food hygiene and healthy eating has impacted the brand and the industry.
Murugan Narayanswamy, Executive Director & CEO Southern Healthfoods Pvt Ltd
#MarketingTalk with Chirag Taneja on D2C industry is changing with the changing times
Understand the various implications of the lockdown on the D2C business and his plans to move forward
Chirag Taneja, CRO, Bombay Shaving Company
#VocalforLocal with Sunil Raina
Catch Sunil Raina talking about Lava Mobile’s ‘Proudly Indian’ imitative and their journey in innovation, digital transportation and marketing to tier 2 & 3 cities in India and FOR India
Sunil Raina, President & Business Head, LAVA Mobile