The Leadership Lens
Explore the emerging Martech plot lines for 2021
Catch his vision of 2021 and the massive opportunities he foresees in Data, D2C, Holistic Measurement, Addressable TV and Martech Mergers & Acquisitions.
Terence Kawaja, Founder & CEO
Tanishq, Nike, Tata Tea – What have brands done right in 2020?
A candid conversation with Karthik Nagarajan on empathy, creativity and social causes in 2020 and beyond
Karthik Nagarajan, Chief Content Officer, Wavemaker
Irene Joshy on the changing consumer trends and behavior
Hear Irene Joshy to understand consumer behavior and strategies on how brands are thrived in 2020
Irene Joshy, Regional Creative Head APAC, Kantar Insights
#D2CTalks on Demand
Building a Global Brand in India
Catch Meghana talk about identifying gap to build a business and taking Indian brands global.
Meghana Narayan, Co-Founder, Slurrp Farm
#Businesstalk on D2C, eCommerce, Business expansion plans with Manna Foods
Hear Murugan talk about how 2020 has been an inflexion point for the food business and how the consumer awareness towards food hygiene and healthy eating has impacted the brand and the industry.
Murugan Narayanswamy, Executive Director & CEO Southern Healthfoods Pvt Ltd
#MarketingTalk with Chirag Taneja on D2C industry is changing with the changing times
Understand the various implications of the lockdown on the D2C business and his plans to move forward
Chirag Taneja, CRO, Bombay Shaving Company
#VocalforLocal with Sunil Raina
Catch Sunil Raina talking about Lava Mobile’s ‘Proudly Indian’ imitative and their journey in innovation, digital transportation and marketing to tier 2 & 3 cities in India and FOR India
Sunil Raina, President & Business Head, LAVA Mobile
#SMARTMOVES - Innovation| Agility| Outcome
Decoding the Consumer Psyche with Neuromarketing
Delve depper into consumer psyche and how it has evolved over time with the help of neuromarketing
Shikher Chaudhary, Cognitive Neuroscientist, Director
Bring 'em Back- How Indigo Brought Its Customers back on Planes
Strategies adopted by the aviation leader, Indigo, to return to business after the lockdown restrictions eased out keeping in mind the safety of the travelers.
Nitin Sethi, VP Digital
A New Plan for a New Consumer
Get insights into behaviour change and the challenges it puts forth for the media planners
Archana Aggarwal, VP Media Airtel, Ramanujam Pobbisetty, Enterprise Sales, Director, India, Comscore, Sudhir Sundrani, Head of Ad Monetization, Sharechat, Tranjeet Kaur, Head of Media & PR, Tata Consumer Products Limited
Meeting the Moment with Next Gen Digital Advertising
Harnessing the power change: cookies, context, and the attention economy
Addy Cutts, Director of Channel Partnerships, JAPAC, Oracle Data Cloud
WINNING WITH MEASURABLE CONTENT - TOOLS & STRATEGIES THAT WORK!
The new tools and strategies being adopted to measure content and to use it more effectively to reach the targeted audience
Manoj Rijhwani, Head of Online Sales, Linkedin Marketing Solutions, Prakash Assudani, DGM Sales Enablement & Operations, South APAC, Carrier, Resha Jain, Head of Content Marketing, Sugar, Udit Malhotra, Head of Marketing, MG Motors
FROM FOOTFALLS TO "FINGERFALLS" - MOBILE E-COMMERCE 2020
How pandemic has thurst mobile commerce in the spotlight
Archana Aggarwal, VP Media Airtel, Gaurav Mehta, Chief Marketing & Content Officer, CarDekho, Rishi Sharma, VP Business Development, APAC, Veve
Pandemic Pivots - A 3 part web series
Pandemic Pivots Episode 1 | Linkedin Marketing Solutions, upGrad & Infoedge
Hear the marketing leaders from India’s leading online education and online recruitment companies as they take us through their data-driven approach to navigating internal and external changes, managing multiple stakeholders alongside dealing with upended customer expectations.
Deepa Kedoor, Senior Content Marketing Consultant, Rahul Karthikeyan, Head of Digital Marketing, upGrad, Sumeet Singh, Chief Marketing Officer, infoedge
Pandemic Pivots Episode 2 | Linkedin Marketing Solutions, Freshworks and Microsoft
Hear the veteran marketers from two global technology companies share how they are reimagining and reinventing their customer engagement approach for the virtual future.
Sachin Sharma, Director, Enterprise Business, Hitu Chawla, Chief Marketing Officer, Microsoft, Arun Pattabhiraman, Global VP – Growth & Marketing
Pandemic Pivots Episode 3 | Linkedin Marketing Solutions, ICICI Bank and Airtel
Marketing leaders from leading banking and telecom brands in India discuss the hustle and commitment behind living by their consumer-first approach as they promptly adapted their marketing plans for the country-wide lockdown.
Nikhita Arora, India Enterprise Marketing Lead, Linkedin Marketing Solutions, Sujit Ganguli, Head Corporate Brand and Communications, Shashwat Sharma, Chief Marketing Officer, Airtel