Customer Acquisition Cost is something that brands have struggled with year on year, esp in an eCommerce evironment when the brand is a low cost products (FMCG etc). This session will help you decipher,

1. What are the parameters that help you decide a good Customer Acquisition Cost?

2. Where does a good retention and loyalty strategy figure in deciding CAC?

3. Industry specific challenges like low cost products (FMCG), long conversion cycles etc.