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What We Are Reading

The Open-Source LLM Revolution: Transforming Enterprise AI For A New Era Forbes Read the story >>
How to integrate GEO with SEO Search Engine Land Read the story >>
What is PlayAI: Everything we know about this text-to-speech, voice-cloning platform Tech Radar Read the story >>
CCI raids: Did Dentsu blow the whistle on India’s alleged media cartel? StoryBoard18 Read the story >>
Liqvd Asia acquires performance marketing and SEO agency AdLift Media Brief Read the story >>
CCI raids offices of GroupM, Dentsu, and Interpublic Group over alleged ad price collusion MediaNews 4u Read the story >>
It’s Only With AI That Marketers Can Better Predict The Unpredictable Consumer Behaviour & Improve Targeting: Neha Markanda Marketing Mind Read the story >>
Speed vs Scale: Can Quick-Commerce Match E-Commerce’s Profitability? Marketing Mind Read the story >>
Elon Musk hosts Indian business leaders at SpaceX Starbase Times of India Read the story >>
India’s Blinkit and Swiggy set to get ‘American competition’ TOI Read the story >>
What’s ‘Micro-Retirement’ — A New Trend Among Millennials, Gen Z Workers? Explained News18 Read the story >>
From Chaos To Clarity: Leadership Strategies For 2025 Forbes Read the story >>
Mark Mobius sees value in Indian market, names top sectors CNBC TV18 Read the story >>
Zepto Pivots To Marketplace Model Ahead Of IPO Inc42 Read the story >>
The Household Consumption Survey data for 2023-24 doesn’t fit premiumisation narrative moneycontrol Read the story >>
Tom Standage’s ten trends to watch in 2025 The Economist Read the story >>
Marketers Prepare to Navigate ‘Huge Distraction’ of Omnicom’s IPG Acquisition The Wall Street Journal Read the story >>
The ROI of purpose-based consent and preference management onetrust Read the story >>
Preeti Lobana Appointed Country Manager, Vice President For Google India NDTV Read the story >>
GroupM Emerges Winner with Omnichannel Excellence Award at The Microsoft Advertising Partner Awards 2024 ad:tech New Delhi Read the story >>
The future according to Google DeepMind CEO Demis Hassabis Fast Company Read the story >>
The game needs to change for world’s fifth-largest economy after poor Q2 show The Economic Times Read the story >>
How to build AI strategies that prioritize people Martech Read the story >>
60% FMCG companies say e-commerce is critical platform for sales The Economic Times Read the story >>
The Great Tech Wake-Up Call: VCs Discover Billions Wasted On Inefficient Engineering Teams Forbes Read the story >>
Google Research India head disagrees with Nandan Nilekani, says India must build LLMs The Economic Times Read the story >>
DOJ pushes for Google to break off Chrome browser after antitrust case CNBC Read the story >>
Indian kirana stores feel the heat as quick commerce sees rapid rise Business Today Read the story >>
AnyChat brings together ChatGPT, Google Gemini, and more for ultimate AI flexibility VentureBeat Read the story >>
Generative AI’s Act Two Sequoia Read the story >>
China will flatline, India to cross China pretty quickly: Legendary investor Tim Draper on Trump, Elon Musk, Bitcoin Money Control Read the story >>
Brace For Impact: 6 ways Trump may shake up Big Tech, AI, chips Money Control Read the story >>
Amazon India launches Creator Central to streamline influencer content creation Campaign Read the story >>
Nvidia’s partnership with Reliance, Tatas to boost India’s AI infrastructure Mint Read the story >>
Airtel cracks down on SPAM, launches India’s first AI-powered network solution for SPAM detection Airtel Read the story >>
Are AR glasses really the future? campaign Read the story >>
The 10 Biggest AI Trends Of 2025 Everyone Must Be Ready For Today Forbes Read the story >>
India’s Gen Z drives $860 billion in spending, set to reach $2 trillion by 2035, as per Snap Inc. and BCG report Financial Express Read the story >>
GroupM and The Goat Agency Unveil Top 100 Digital Stars of 2024 in Partnership with Forbes India ad:tech New Delhi Read the story >>
Mindshare India redefines cross cultural travel experiences with Lufthansa ad:tech New Delhi Read the story >>
Publicis opens Le Shop for brand commerce in London and Dublin More About Advertising Read the story >>
Tata Motors commercial vehicles signs three-year deal as Jamshedpur FC’s official automobile partner ad:tech New Delhi Read the story >>
Odd Couples: Why Unlikely Brand Collaborations Are Everywhere Adweek Read the story >>
Zomato Bans Use Of AI Generated Images By Restaurant Partners Inc42 Read the story >>
Tum Aana to Beti Banke Aana…. Unilever’s powerful new ad about expectations from an unborn child touches the soul. LinkedIn Read the story >>
eCommerce weaves a brand new saga in India as Myntra bets on 4-hour delivery amid India’s quick commerce boom Tech Crunch Read the story >>
Social media contributes the largest share of spending (30%, Rs 11,962 crore) to the Indian digital media industry e4m Read the story >>
GroupM’s annual forecast for the ad industry GroupM Read the story >>
While it is ChatGPT and Generative AI that are making waves and dominating the discourse Jaspreet Bindra Read the story >>
What are the chances that the E.U. will block fully automated customer support? Martech Read the story >>
Google gets heavy backlash over Gemini Interconnects Read the story >>
4 principles for Retail’s use of AI. Some real-life examples that will impact a retailer’s life NRF Read the story >>
Open AI recently launched SORA, an AI model that can create realistic images and videos from text instructions OpenAI Read the story >>
AI will affect almost 40 percent of jobs around the world, replacing some and complementing others IMF Read the story >>
It took Google nine days to explain its pushback against the IAB Tech Lab’s assessment Martech Read the story >>
Google’s wrangling of third-party cookies is getting lost in transition Digiday Read the story >>
India Shifts to a New Socio-economic Classification System ISEC Adgully Read the story >>
ad:tech 2024 Wraps Up with a Focus on ‘Quest for High and Stable Growth’ Brand Story Read the story >>
adtech 2024: Privacy and consent emerge as key, as social media gains an edge in marketing spend Campaign Read the story >>
ad:tech 2024: Here’s What Marketers Tend To Prioritise In Today’s Day And Age Marketing Mind Read the story >>
ad:tech Forum 2024: Unpacking influencer marketing in an ever-evolving landscape Campaign Read the story >>
How CTV platforms are pushing non-traditional ad formats – but not too far Digiday Read the story >>
Top 3 Indian IT companies train over 775,000 in generative AI skills Business Standard Read the story >>
14,106 martech tools reveal 3 trends you should master Martech Read the story >>
Marketing Math – Why CMO and CFO commercial angles never add up Marketoonist Read the story >>
Here’s how e-commerce advertising rates skyrocket during big sale days Best Media Info Read the story >>
Will 2024 be the year of Connected TV advertising? afaqs Read the story >>
Google, OpenAI, Microsoft, and now Meta: Are consumers lost for AI choices? afaqs Read the story >>
65% of Indians will buy brands that stand for something they can identify with Campaign Read the story >>
AppsFlyer’s APAC chief on gearing up for the privacy-conscious marketing era Campaign Read the story >>
The new age of marketing blends tradition with technology Campaign Read the story >>
The Impact of Google’s AI Overviews on Web Publishers ad:tech New Delhi Read the story >>
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