TALKING DATA – EFFECTIVE DATA PARTNERSHIPS IN A PRIVACY-FIRST WORLD
3:30PM - 3:40PM 3:30PM - 3:40PMINTRO
We’ve always known that the dependence on third party cookies wasn’t risk free and we’ve had internet security and privacy laws trickling over the last few years. Publishers are best placed to take this challenge head on, considering the wealth of first party cookies, and user behavior that they own; and also create opportunities for brands to use this data in a safe and privacy centric environment. They have the power to create a WIN-WIN-WIN situation for their readers, advertisers, and themselves in this ‘first party cookie’ world.
This webinar will explore alternatives to the third-party cookie and first party data strategies that work for publishers and brands in the age of privacy.
3:40PM - 4:00PM 3:40PM - 4:00PMTHE NEW MEDIA CURRENCY - FIRST PARTY PUBLISHER DATA
Over the past few years, the gap between advertisers and publishers has widened and been filled with middle-men. With third-party cookies now a thing of the past, advertisers are becoming data-poor and publisher’s first-party data is becoming the dominant currency in the digital ad market.
This session will talk about Conde Nast’s role and its perspective in creating brand safe, and privacy first havens for advertisers on their platform, by mining their data for the right signals & insights, and building better data partnerships with their clients.
4:00PM - 4:30PM 4:00PM - 4:30PMBEYOND THE COOKIE – HOW PUBLISHERS ARE FORGING NEW RELATIONSHIPS WITH ADVERTISERS, USING DATA AS AN ASSET
While content was #1 priority for publishers, data has joined the same pedestal. Same goes for Brands with the deprecation of the third-party cookie. How can these two works together to make the most of their first- and second-party data
A practical deep dive into how brands can work safely with second party data providers/publishers to further enrich and create ROI from their own first party data.
4:30PM - 5:00PM 4:30PM - 5:00PMWEARING THE DATA LENS – HOW JOHNSON & JOHNSON, DBS BANK AND VOOT ARE BUILDING THEIR DATA MECHANISMS.
A deep dive into how brands are working with data resources and their own data pipelines to create the best user experience and ROI
