DIGITAL LED RECOVERY IN THE NEW WORLD

3:30PM - 5:30PM

3:30PM - 5:30PMDIGITAL LED RECOVERY IN THE NEW WORLD

3:30PM - 4:00PM

KEYNOTE

3:30PM - 4:00PMKEYNOTE (INDUSTRY INSIGHTS) - HOW THIS PANDEMIC IS FAST-TRACKING DIGITAL TRANSFORMATION

ANAND BHADKAMKAR

CEO

4:00PM - 4:15PM

SPOTLIGHT

4:00PM - 4:15PMDYNAMICS OF MOBILE MARKETING IN THE NEW WORLD

SHUBHAM JHA

INDIA SALES BUSINESS LEAD

4:15PM - 5:35PM

BRANDSPEAK

4:15PM - 5:35PMHEAR HOW LEADING BRANDS ARE PREPARING FOR ‘DIGITAL-LED RECOVERY’ AS THE LOCKDOWN RESTRICTIONS START EASING

4:15PM - 4:35PM

SESSION 1

4:15PM - 4:35PMSHIFTING INVESTMENTS IN MARKETING, PRODUCT AND TECH THAT ARE HELPING BUSINESSES FASTTRACK THEIR RECOVERY IN THE NEW WORLD

Marketers in the “new world” will have to rethink what technologies they really need, which ones can help them save money, and which ones can transform their businesses that have been altered by this crisis. Hear how brands are investing in tech products that enable them to be back in business, with limited friction.

4:35PM - 4:55PM

SESSION 2

4:35PM - 4:55PMCREATIVITY THAT EMBRACES THE CHANGING FIELD FORCES, AND SPEAKS TO THE CONSUMER OF THE NEW WORLD

Brand outreach with limited budgets and access has been hit the hardest. However, there are some brands that have evolved this crisis into a wonderful opportunity to build award worthy creatives on a shoestring budget. Hear them today.

AASHISH CHOPRA

VICE PRESIDENT - CONTENT MARKETING

4:55PM - 5:15PM

SESSION 3

4:55PM - 5:15PMEMBRACING MEDIA CONSUMPTION AND CONSUMER TRENDS IN THE NEW WORLD

The pandemic is changing the way we consume media and entertainment. With people locked in their homes, the time on spent on media has moved online and OTT, News, Social Networks and Gaming consumption has risen notably. While to long-term implications are yet to emerge, hear how brands are using latest statistics in media consumption, and online consumer behaviors to re-built campaigns.

GULSHAN VERMA

Chief executive officer

NEHA SINGH

DIRECTOR CLIENT INSIGHT

PUNEET SINGHVI

CEO (Digital) & President - Corporate Strategy

5:15PM - 5:35PM

SESSION 4

5:15PM - 5:35PMDIGITAL COMMERCE - A LIFESAVER IN THE NEW WORLD?

Building your own or associating with an online/ecommerce platform is not longer optional for retail brands. Hear how brands have pivoted quickly and effectively in the New World to turn crisis into opportunity

PALLAVI SINGH

Head - Digital & Customer Services | EV Platform & Ecosystem(EMBU)