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agenda 2022-day1-bkp

#9:30 AM -10:00 AM
THE MAINSTAGE

9:30 AM -10:00 AMWEB 3.0 AND WHAT IT MEANS FOR MARKETERS

#10:05 AM-10:35 AM
THE MAINSTAGE

TECH FOR R.I.S.E. (RESPONSIBLE, INCLUSIVE, SCALABLE & SUSTAINABLE, EXPERIENTIAL)

#10:40 AM-10:50 AM
THE MAINSTAGE

10:40 AM-10:50 AMSPOTLIGHT 1

#10:50 AM - 11:00 AM
THE MAINSTAGE
#11:00 AM- 11:20 AM
TEA BREAK
#11:20 AM - 12:00 PM
THE MAINSTAGE

PURSUING THE HOLY GRAIL – IS A SINGLE SOURCE OF TRUTH FOR DIGITAL MARKETING MEASUREMENT A MYTH OR MUST HAVE?

Keynote Hall Sponsor #
#12:05 PM - 12:15 PM
THE MAINSTAGE

12:05 PM - 12:15 PMSPOTLIGHT 3

#12:15 PM -12:25 PM
THE MAINSTAGE

12:15 PM -12:25 PMSPOTLIGHT 4

#12:30 PM - 1:30 PM
LUNCH
THE DATA & PROGRAMMATIC

1:35 PM- 2:05 PM CHARTING THE PATH TO TRUE OMNICHANNEL MARKETING

How an effective Programmatic multi-channel strategy can bring you the right mix? What are the Metrics for effectiveness when using multiple channels & platforms?

Stage Sponsor #

2:10 PM - 2:40 PM BACK TO CONTEXTUAL - THE EVOLUTION AND EFFECTIVENESS OF THIS MEDIA IN THE AGE OF AI.

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Stage Sponsor #

2:40 PM - 3:20 PM MEANING VS MATH - WHAT DEFINES SUCCESSFUL MANAGEMENT OF FIRST PARTY DATA AND ITS USAGE FOR RISE?

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3:20 PM - 3:50 PM LINE OF CONTROL - THE PERPETUAL WAR AGAINST WASTED DOLLARS & HOW NEW TECH CAN BRING RELIEF

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THE NEXTTECH LABS

3:30 PM - 4:00 PM THE METAVERSE - IS IT THE NEXT BIG FORTUNE FOR BIG TECH?

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Stage Sponsor #

4:05 PM - 4:40 PM WHAT AR TRENDS ARE SET TO TRANSFORM ECOMMERCE AND MARKETING IN 2022?

We discuss the value these bring to brands, from recall to ROI metrics – how important is AR in a brand’s marketing strategy in 2022 and beyond

Stage Sponsor #

4:45 PM - 5:20 PM HOW AI IS HELPING BRANDS RAISE THE BAR WITH PERSONALIZATION

Case Studies from leading brands on how to personalize effectively, efficiently and most importantly in a privacy centric manner

5:25 PM - 6:00 PM RISE OF NEW CHANNELS -AUDIO - CTV - OTT - ECOMMERCE PLATFORMS & HOW BRANDS ARE MAKING THE BEST OF EACH

What goals, metrics, measurement strategies govern each of these platforms, and what is the value they bring to brands overall?

6:00 PM ONWARDS PUBCRAWL