agenda 2022-day1-bkp
9:30 AM -10:00 AM 9:30 AM -10:00 AMWEB 3.0 AND WHAT IT MEANS FOR MARKETERS
10:05 AM-10:35 AM TECH FOR R.I.S.E. (RESPONSIBLE, INCLUSIVE, SCALABLE & SUSTAINABLE, EXPERIENTIAL)
10:40 AM-10:50 AM 10:40 AM-10:50 AMSPOTLIGHT 1
10:50 AM - 11:00 AM SPOTLIGHT 2
11:00 AM- 11:20 AM 11:20 AM - 12:00 PM PURSUING THE HOLY GRAIL – IS A SINGLE SOURCE OF TRUTH FOR DIGITAL MARKETING MEASUREMENT A MYTH OR MUST HAVE?
Keynote Hall Sponsor 
12:05 PM - 12:15 PM 12:05 PM - 12:15 PMSPOTLIGHT 3
12:15 PM -12:25 PM 12:15 PM -12:25 PMSPOTLIGHT 4
12:30 PM - 1:30 PM THE DATA & PROGRAMMATIC
1:35 PM- 2:05 PM CHARTING THE PATH TO TRUE OMNICHANNEL MARKETING
How an effective Programmatic multi-channel strategy can bring you the right mix? What are the Metrics for effectiveness when using multiple channels & platforms?
Stage Sponsor
2:10 PM - 2:40 PM BACK TO CONTEXTUAL - THE EVOLUTION AND EFFECTIVENESS OF THIS MEDIA IN THE AGE OF AI.
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Stage Sponsor
2:40 PM - 3:20 PM MEANING VS MATH - WHAT DEFINES SUCCESSFUL MANAGEMENT OF FIRST PARTY DATA AND ITS USAGE FOR RISE?
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3:20 PM - 3:50 PM LINE OF CONTROL - THE PERPETUAL WAR AGAINST WASTED DOLLARS & HOW NEW TECH CAN BRING RELIEF
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THE NEXTTECH LABS
3:30 PM - 4:00 PM THE METAVERSE - IS IT THE NEXT BIG FORTUNE FOR BIG TECH?
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Stage Sponsor
4:05 PM - 4:40 PM WHAT AR TRENDS ARE SET TO TRANSFORM ECOMMERCE AND MARKETING IN 2022?
We discuss the value these bring to brands, from recall to ROI metrics – how important is AR in a brand’s marketing strategy in 2022 and beyond
Stage Sponsor
4:45 PM - 5:20 PM HOW AI IS HELPING BRANDS RAISE THE BAR WITH PERSONALIZATION
Case Studies from leading brands on how to personalize effectively, efficiently and most importantly in a privacy centric manner
5:25 PM - 6:00 PM RISE OF NEW CHANNELS -AUDIO - CTV - OTT - ECOMMERCE PLATFORMS & HOW BRANDS ARE MAKING THE BEST OF EACH
What goals, metrics, measurement strategies govern each of these platforms, and what is the value they bring to brands overall?
