Bharat Khatri is the Chief Digital Officer, APAC at Omnicom Media Group, one of the world’s leading global media agency networks, where he leads digital marketing operations, productization, commercials and governance efforts for the network in this region. With a future-forward and holistic approach to digital marketing, he spotlights his focus on leveraging technology to drive efficiency and creativity in digital marketing at scale.
A strategic digital marketer with more than a decade of agile experience in digital and sales across the EMENA & APAC markets, Bharat is a young thought leader with a knack for driving efficiency and creativity at scale in his projects. He comes with strong business acumen to leverage data, technology, and real actionable insights into lucrative solutions for brands. Armed with end-to-end expertise in delivering campaigns with programmatic stack development, omnichannel activation, performance marketing, and media commerce, Bharat loves accelerating the growth story of clients and partners.
Before joining the Omnicom Media Group, Bharat was leading operations for Xaxis in India as the Country Head, where he was responsible for managing P&L for the biggest agency programmatic desk in the country, growing the business exponentially over the past five years, fostering partnerships with leading technology, media and measurement players to drive a digital-first strategy and mentoring the next generation of digital leaders.
He started his career with Serco as an Account Coordinator and later on moved to Wipro and Exponential, diversifying his portfolio to media planning, buying, P&L Management, research and development.
A true advocate for digital transformation and passionate about applications of artificial intelligence that enables accurate digital planning across all addressable channels, Bharat loves helping brands transform the marketing message into a welcome occurrence rather than an unwanted intrusion with his data-driven approach.
A complete foodie at heart, Bharat enjoys cooking in his past time. Digital detox and good food make his weekends perfect. As an avid mountaineer, he sees practical parallels between what it takes to be on an expedition and being in the media advertising industry. The determination, perseverance and out-of-the-box thinking required to take on mountaineering fuels him to find purpose in work and life.
