Board Member Category: Tracks 2025
Sunder Madaakshira
Vivek Bhargava
PRABHVIR SAHMEY
Prabhvir is a highly experienced business leader with more than 20 years of digital advertising & technology experience. He currently serves as Senior Director, Samsung Ads India, a leading provider of Advanced TV advertising solutions.
As a founding executive of Samsung Ads India, Prabh has been instrumental in setting up the Indian arm of the business. Armed with a deep understanding of ad tech, media and viewership preferences Prabh is tasked with driving commercial expansion and adoption of CTV in the country. Prior to Samsung Ads Prabh pioneered programmatic advertising at Google, headed up Search and Mobile at Mindshare and worked at multiple technology driven media solution companies.
Taranjeet Kaur
Taranjeet Kaur is the Head of Media & Digital Marketing, Brand PR for TCPL India.
With more than 20 years of rich media experience across different agencies and corporates like Nielsen, RKS BBDO, OMD, GSK, Reckitt Benckiser, Piramal Healthcare. She has handled more than 40 brands in her career & worked on brands in India & Internationally.
A post graduate from SIMC, Pune, she was the winner of India’s most Influential Digital leaders in 2024, Digital Power 100 list 2020 & Cannes Media Lions 2008. She is part of the ISA & BARC tech committee ,MMA AI committee in India. She is an eminent speaker on Tech and Digital in renowned forums & a Jury member to many prestigious events.
In her career, she has conceptualized various path breaking initiatives, which have raised the bar for the industry at large. Few of them are: 1. Introduction of skip button of 5sec in Google -for Horlicks ad., which is now a media serving option in itself. 2. Led India’s most change making purpose led campaigns like Banega Swach, Harpic mission paani, Jaago Re-Is baar bado ke liye-Tata Tea, which brought real change in lives 3. Built tech stack for multiple corporates.
In her current role, she has led the usage of AI in digital marketing in various campaigns, which have set the benchmark for the industry.
Mahip Dwivedi
Mahip Dwivedi is the Vice President and Head of Marketing at Pepperfry. In his current position, Mahip spearheads the company’s marketing strategy, overseeing brand communication, and enhancing performance marketing efforts. At Pepperfry, he is also instrumental in crafting effective customer retention strategies and managing public relations functions. With a focus on driving growth and solidifying Pepperfry’s market position, Mahip’s appointment is a testament to his proven track record in the field of marketing.
A seasoned professional with over 16+ years of experience in Digital and Performance Marketing Mahip has served in leadership positions at various fast-growing companies. Before joining Pepperfry, Mahip served as the Chief Marketing Officer at Tyke Invest where he showcased his exceptional skills in marketing strategy and brand building which led to significant contributions to the company’s growth.
Mahip’s ability to merge Brand with Performance Marketing with extensive knowledge on building Martech stacks has consistently resulted in impactful Business for other brands in past like Flipkart, Bigbasket & CommonFloor.com to name a few.
Bringing a wealth of experience to his role at Pepperfry, Mahip’s background is distinguished by a deep understanding of the digital marketing landscape and a knack for developing innovative marketing strategies. Mahip has done his Masters in Business Administration with a Dual Specialization in Marketing & HR from MS Ramaiah Institute of Management, Bengaluru.
Karan Kumar
Karan heads Brand Strategy and Marketing at Fabindia. During 17 years of distinguished experience, Karan has nurtured and led several brands to category and industry leadership positions. Focusing on story-telling to drive brand conversations, several of his works have been critically appreciated and have earned industry recognition. Proven practitioner across multi-age media ecosystems, Karan likes to write and share his learnings. His pieces have often been published across platforms and a collation of these can be found on his blog “Bolder Marketing” on wordpress.com. Founding member of The Marketing Society in India, Karan has been selected twice to present his research papers at the ESOMAR APAC conferences, where on one occasion he also earned “Best Presentation” of the conference award.
